Link to idea, but not necessarily needed if the logo conveys our message.
http://www.ebay.com/itm/Brooch-Bunny-Rabbit-Laying-Leaf-Signed-JJ-Pin-/180713879096?pt=Vintage_Costume_Jewelry&hash=item2a1362f638#ht_1509wt_932&afsrc=1Since having a recent brush with death, the winemaker thought about how lucky he was to have his life above ground. Sort of a "tongue in cheek" reference.