What We Do
A2ZERO is a sustainability initiative for the city of Ann Arbor. The "Zero" refers specifically to the city's goal of achieving carbon neutrality by 2030, but also refers to other things the city seeks to eliminate: Homelessness, poverty, and inequality.
The audience for this initiative? The kinds of people who drive Teslas and Priuses. Ann Arbor is full of well-educated, wealthy people who are inspired by their status as leaders in the world of technology and sustainable industry.
Designers are definitely encouraged to draw on logos and design directions from these industries.
Here's a snippet from the plan's own description:
"Ann Arbor is home to some of the most creative and resilient peoplecommunities in the state. And yet, as we head towards greater changes in oura changing climate and more uncertainty in our economy, Ann Arboritesresidents from every corner are calling for solutions that ensure our community is a great place for all. go even further. We’ve heard calls for a just transition to a decarbonized economy, for growth patterns that enrich our neighborhoods the communities we already have, and for greater overall community resilience."