What We Do
We are a small, local, privately owned, rehabilitation Audiologist that can be trusted to help you reach your hearing goals.
Our Target Audience:
50 yr plus, men and women.
Aging people who are active and wish to improve or maintain their quality of life through better hearing.
This includes working professionals, self-funded retirees and pensioners.
Self-funded retirees – 50 yrs+. Active and interested in living life to the full. Often tech savvy and motivated to find a solution that suits their circumstances.
Working professionals – 50 yrs+. Employed in professional roles and have good cash flow. They may have concerns about their appearance with hearing aids. Our logo must not therefore be or say 'old people'.
Aged pensioners – 65 yrs+ with government assistance. Their motivation may be low and simply aligned to their broader health management requirements.
People seeking a solution for their hearing problems if only they could find someone they TRUST to do the right thing.
Our logo must communicate the right feel to these target markets.
Our Ideas and Additional Information:
*UPDATED* - New PDF reference file including new logo suggestions and ideas, and new PDF reference fill for handwritten fonts, added 12.25 AEST, 1st Feb.
Note on the reference material ; 'A Caring Ear' was an alternate name. Please design a logo for 'A Better Ear'.
Open, honest, clean, happy, healthy, optimistic, caring, easy, accessible, modern/progressive.
Please see the mock ups and comments attached.
'Logo_01' is a idea I drew on my phone. It's the best option so far, but we are open to other ideas.
We like a circle, either hand drawn 'loose' or geometric, it should speak of humanity and kindness.
We would like a sound wave or sine wave involved.
The wave should be an even line and rounded. See reference. Not a sharp jagged heart rate line.
We don't really like the idea of an ear in the logo.
The business name must be effortless to read for seniors who may not have great vision.
Please don't include the slogan.
The font should be friendly and personable, easy to read and clean. Please see the .docx attached 'Font suggestions_A Better Ear' for a number of examples and feedback on the suitability of each.
Thank you for considering our logo. We hope that the direction provided helps you get started. Please ask questions if you feel it helps.