A Better Ear Logo Design Contest

A Better Ear has selected their winning logo design.

For $275 they received 319 designs from 20 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
A Better Ear
Australia

Slogan

We listen so you can hear

What We Do

We are a small, local, privately owned, rehabilitation Audiologist that can be trusted to help you reach your hearing goals.

Industry

Medical

Top Three Things to Communicate

#1 - Optimistic and friendy
#2 - Open, trustworthy and accessibile
#3 - Modern and progressive

Our Target Audience:

TARGET MARKETS;
50 yr plus, men and women.

Aging people who are active and wish to improve or maintain their quality of life through better hearing.

This includes working professionals, self-funded retirees and pensioners.

Self-funded retirees – 50 yrs+. Active and interested in living life to the full. Often tech savvy and motivated to find a solution that suits their circumstances.

Working professionals – 50 yrs+. Employed in professional roles and have good cash flow. They may have concerns about their appearance with hearing aids. Our logo must not therefore be or say 'old people'.

Aged pensioners – 65 yrs+ with government assistance. Their motivation may be low and simply aligned to their broader health management requirements.

People seeking a solution for their hearing problems if only they could find someone they TRUST to do the right thing.

Our logo must communicate the right feel to these target markets.

Color Preferences

Warm, rich, 'eggy' yellow. Black. White.

Our Ideas and Additional Information:

*UPDATED* - New PDF reference file including new logo suggestions and ideas, and new PDF reference fill for handwritten fonts, added 12.25 AEST, 1st Feb.

Note on the reference material ; 'A Caring Ear' was an alternate name. Please design a logo for 'A Better Ear'.


Open, honest, clean, happy, healthy, optimistic, caring, easy, accessible, modern/progressive.

Please see the mock ups and comments attached.

'Logo_01' is a idea I drew on my phone. It's the best option so far, but we are open to other ideas.

We like a circle, either hand drawn 'loose' or geometric, it should speak of humanity and kindness.

We would like a sound wave or sine wave involved.
The wave should be an even line and rounded. See reference. Not a sharp jagged heart rate line.

We don't really like the idea of an ear in the logo.

The business name must be effortless to read for seniors who may not have great vision.

Please don't include the slogan.

The font should be friendly and personable, easy to read and clean. Please see the .docx attached 'Font suggestions_A Better Ear' for a number of examples and feedback on the suitability of each.

Thank you for considering our logo. We hope that the direction provided helps you get started. Please ask questions if you feel it helps.

Themes

Simple
Colorful
Necessity
Modern
Secure

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

A Better Ear
Australia
Thank you for the submissions!
I have uploaded an additional image. It is the image from the Arctic Monkey's album AM. It features a sine wave.

We'd like a sine wave that is smooth and even, not varied and random.
We'd like a sine wave which is curved and connected, not sharp or broken.
We'd like the yellow spot to be more yellow than the orange sample provided (upon reflection, this is too orangy. Please give us some yellow's to choose from.)
We'd like no pictures of ears please.
We'd like a logo only now please. Please drop the slogan. We can add it after the logo is working right if required.
We'd like to see some examples of hand drawn circles. The example supplied 'Logo_01' is still our preferred shape.
3 years ago
A Better Ear
Australia
Thank you to everyone who has submitted a logo. We appreciate your skill and hardwork.

To creativesouldesign, Hibban, Mr_Do, shihara and mplusc, congratulations. Some of you have already submitted many variations. There is not a lot of difference between the entries that we like which I guess is as a result of our brief being quite narrow.

In this stage I would like to do a couple of things;
1. Get the yellow right
2. Get the font right
3. Get the case mix right (Upper/lower/mixed)
4. Determine which composition works best, logo above, below, right or left.

We now know we want the logo to work on its own as well as paired with the business name and slogan. Your advice and opinion would be very welcome at this stage.

Its possible that as we get closer to the launch of our business that we will need brochure design for print and possibly web design assistance. If any of you are available or interested in a continuing business relationship please message me.

I'll take a little more time to order the logo's on the basis of favorites and place some additional comments.
Thank you all again for your help. Please let me know if there is any feedback in particular that would assist you.
Damien
3 years ago
A Better Ear
Australia
With regards to colour, I assume it will need to be CMYK so that it is compatible with printing but could someone please advise should we be talking in terms of CMYK values, Pantone, or something else?
3 years ago
creativesouldesign
Indonesia
Pantone sir.
3 years ago
A Better Ear
Australia
Some Pantone yellows;
Pantone yellow U
Pantone yellow 012 U
Pantone 803 U
Pantone process yellow U
Pantone 7548 U
Pantone 3965 U
Pantone 102 U
3 years ago
A Better Ear
Australia
Thanks everyone for their attention and skill.
There were many excellent entries but in the end there was one which seemed to sum up everything we were going for and that seemed to our feel best.
3 years ago