Eco Company Logo Design Contest

Eco Company has selected their winning logo design.

For $320 they received 155 designs from 21 different designers from around the world.
Contest
Logo Design Brief
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britegreen
United States

What We Do

Industry

Events

Top Three Things to Communicate

#1 - organized, smart, hip, professionals
#2 - clean design/ easy to understand
#3 - original, unique, easy to remember

Our Target Audience:

Color Preferences

Themes

Colorful
Bright
Loud
Feminine
Complex
Expensive
Playful
Modern
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st
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10th
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New
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Discussion

Discussion

britegreen
United States
no yellow please
check out my notes in the design brief
does not necessarily have to be color green...
playful, hip
13 years ago
britegreen
United States
also please note the spelling is "britegreen" not "brightgreen"
13 years ago
britegreen
United States
like the rough block letters, but somethings missing... I think if we say BGSA (BriteGreen Sustainability Advisors) then the need to spell out "sustainability advisors" is no longer there as its in the name already.
I think maybe BriteGreen slightly larger
or

brite
green

then...
sustainability advisors below(smaller) might be interesting to try?

love the creative thinking + ideas already
13 years ago
britegreen
United States
would love to see a bit more depth of design / color and font choices
13 years ago
Dynamic Creative Studios
United States
could you tell me more about what it is you do ?
I'm very curious. I think it might also help me bring a better design to you're contest.
you say you help "green up" their awards and shows.. how is that done ?
Just would like a bit more info :D
hope you don't mind me asking.
Thanks,

--
Marcus
13 years ago
britegreen
United States
Hi there!
I appreciate your emails - helps me help you :>
To answer Marcus' question - this is what I do. Let's say a production co is creating an event (an awards show) I work with every dept - from purchasing (recycled paper), energy (using alt fuels - biodesiel), talent (making sure celebs show up in hybrid cars), catering (composting food and giving resources to caterers for local, organic and seasonal food options), setting up recycling stations within the venue, educating the staff, working with local city recycling programs to weigh and measure all of our garbage and compare that to the year previous etc...Even making sure the red carpet is made from recycled materials and gets reused or donated post-show. Gift bags too - more non-toxic options.
I work in a work with highly creative people - and the logo needs to reflect that.
The name can form the idea of smart design - that it was a bright idea, smart, efficient, intelligent and green - I was being smart and saving recources, money, energy - to avoid new power plants to be built, and give money back to conservation groups and show the world that its not a matter of giving up quality of life, but its having the best of both worlds.

Smart and green. its a bright idea, thinking out of the box, its also reaching a new demographic of creative people who are very wasteful but want to change. Its the MTV crowd, the VH1 audience - its bold and cool.
I am going to retract the idea of trying to be appealing to upscale hotels and just focus on this MTV demographic in this logo. Maybe too hard to find a design that does both.

In terms of design, I think a logo does not have to be reflective of the name nescessarily - ie the swirl "b" or a "g" (or kinda loks like an * sideways) above the name. Would like to see something more non-literal, maybe more abstract.

Please feel free to ask questions - I will respond quick
many thanks!
13 years ago
Bare Design
Australia
Hi, thanks for the info above, I am concerned that the logo which is now in number 1 position (mine) is not what you are truly after, is there anything you could possibly tell me about what you may like adjusted if anything, thank you kindly :)
13 years ago
britegreen
United States
Hi Kirst ~
yours is the closest, yes - I like your bold design - strong and sort of edgy but clear. Its growing on me actually.
I am sorry I can't be more clear on this. I would like to see different type faces / fonts. maybe something else like a border color... color on color is good. I actually like that the square can be the name and the logo in one. I would love to see more of that instead of just the letters spelled out.

I like designs that frame the name.

thank you for your help!

13 years ago
Dynamic Creative Studios
United States
Thank You Very Much For Answering My Question With Such Detail

--
Marcus
13 years ago
Bare Design
Australia
I thought copying logo designs was a no no?
13 years ago
britegreen
United States
I really like the outlined lighter green color surrounding the logo box and that its not perfect - looks really interesting, esp that the green is "bright". maybe a slightly darker blue inside?

Marcus - just fyi - its BRITE, not BRIGHT (bright was taken)
thanks!
13 years ago
britegreen
United States
its looking great - can we try one round design - with the colored edge?
13 years ago
britegreen
United States
I'd like to see "cleaner" options too as I started feeling like the boldness translated to sloppy or messy - as if my role creates more chaos and not order to a production - when really I bring more harmony and clarity to a job and client. I make things easier to understand, easier to quantify and measure...
this is a great process - thanks for everyone for contributing so far
13 years ago
britegreen
United States
Don't like references to nature design wise- no leaves please.
13 years ago
karlwhitney
Australia
A little confused here, you say you don't like references to nature, though 3 logos in the top 6 contain leaves. Should I be using nature elements in my design or not? sorry if I come across rude, I don't meant to, just trying to understand what you want.
13 years ago
britegreen
United States
Its the font and layout I am interested in, not the leaf. No nature elements please. I edited the brief.
Clean, smart, intelligent, hip and green are words to think about.
thanks!
13 years ago
britegreen
United States
can we try an abstract shape or pattern as an icon with the type treatment?
13 years ago
britegreen
United States
not so sketchy, leaning towards more professional look.
13 years ago
britegreen
United States
New tag line:

"we do the greening for you"
13 years ago
RibackDesign
Australia
#37 - biggest theft of my original infinity idea... whos monitoring this stuff?
13 years ago
britegreen
United States
can we try American typewriter font ? going back to a basic typeface
13 years ago
Dynamic Creative Studios
United States
i'm sorry, i submitted my design..
would you like a change in my entries font ?
13 years ago