92ONE FMLogo Design Contest
Logo Design Contest
Contests / 92ONE FM
92ONE FM has selected their winning logo design.
For $375 they received 248 designs
from 17 different designers from around the world.
Logo Design Brief
Edit
Client
Slogan
NOW 92ONE
What We Do
Hot Adult Contemporary small market radio station playing "The Best of the 90's, Y2K, and Today."
Industry
Color Preferences
Open to any and all bright and bold colors, not real interested in soft or subdued colors.
Our Ideas & Additional Information
We need a new Logo!
We are a high power FM radio station in a small market. Our format is Hot AC (Adult Contemporary), basically Top 40 for adults, no hip hop, rap, or hard rock. Target audience is 18 – 54 year olds, core audience is 25 – 44 year olds.
The logo we have used for years and years is
WRJC logo.jpg
It is on all of our letterhead, business cards, banners, website, etc. etc. Only over the past couple years have we altered/updated it for staff wearables, basically an outlined, or sometimes two-color version of our regular logo, our embroiderer came up with. The only art I have to share on that look is from the embroiderer and is
WRJC OL.pdf
Like I said, we are in a small market, so while I personally may be alright with a significant change, I am cautious whether or not to do that and risk alienating some of my audience. I came up with the attached rough idea
Incorporating our outlined logo (subdued) within a new logo. That is as creative as I can get. While I came up with that, it might work for me if it was cleaned up, or I am certain there might be something better, or even perfect out there that someone can come up with for me.
Some things I do like that may or may not be in my idea; smart use of drop shadows, a microphone logo. I was thinking of two colors plus black and white for the main logo, if a design warrants additional colors are fine. The colors should be bold, bright, and “in your face”, and communicate fun! We are trying to communicate fun, hip, and energy. We will want to be able to change the colors, an example would be for matching or coordinating for a shirt or jacket. I will also want a one-color or black & white version for certain simpler uses.
Our signal is broadcast on 92.1FM. So that for this logo, or 92ONE, or 92one. Positioning statement is 'NOW 92one FM - The Best of the 90s, Y2K, and today!"
Our web address will be www.92one.fm
We are a high power FM radio station in a small market. Our format is Hot AC (Adult Contemporary), basically Top 40 for adults, no hip hop, rap, or hard rock. Target audience is 18 – 54 year olds, core audience is 25 – 44 year olds.
The logo we have used for years and years is
WRJC logo.jpg
It is on all of our letterhead, business cards, banners, website, etc. etc. Only over the past couple years have we altered/updated it for staff wearables, basically an outlined, or sometimes two-color version of our regular logo, our embroiderer came up with. The only art I have to share on that look is from the embroiderer and is
WRJC OL.pdf
Like I said, we are in a small market, so while I personally may be alright with a significant change, I am cautious whether or not to do that and risk alienating some of my audience. I came up with the attached rough idea
Incorporating our outlined logo (subdued) within a new logo. That is as creative as I can get. While I came up with that, it might work for me if it was cleaned up, or I am certain there might be something better, or even perfect out there that someone can come up with for me.
Some things I do like that may or may not be in my idea; smart use of drop shadows, a microphone logo. I was thinking of two colors plus black and white for the main logo, if a design warrants additional colors are fine. The colors should be bold, bright, and “in your face”, and communicate fun! We are trying to communicate fun, hip, and energy. We will want to be able to change the colors, an example would be for matching or coordinating for a shirt or jacket. I will also want a one-color or black & white version for certain simpler uses.
Our signal is broadcast on 92.1FM. So that for this logo, or 92ONE, or 92one. Positioning statement is 'NOW 92one FM - The Best of the 90s, Y2K, and today!"
Our web address will be www.92one.fm
Themes
Colorful
Modern
Raw
Adventure
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