Example #1 doesn't quite represent the imagery of taking someone who is good and vaulting them into excellence. I want more emphasis with the 'whisper to a roar' imagery or feel.
We take someone like a singer who has a few singles on the air and on iTunes, but no distribution deal or perhaps just a small label and we turn everything upside down to create massive success that appears tobe sudden. But it is through our connections and abilities that we are able to take them into a distribution deal signing with a major label and make them a celebrity very quick!
So logos really need to emphasize the small to huge in record time!
I'd like to see more emblem or character development in the logo as well