AxeleraLogo Design Contest

Logo Design Contest
Contests / Axelera

Axelera has selected their winning logo design.

For $275 they received 108 designs from 17 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Develop, structure, manage and source funding for, large scale investment projects in Brazil and Latin America.
Industry
Consulting
Color Preferences
In our old logo mentioned below we use silver and red. SO we can maintain this, or shades of this. But we are happy to see different colour usage entirely as we are looking for a new interpretation based upon our new business direction in Latin america of project structuring and investment sourcing.
Our Ideas & Additional Information
We currently have a logo for our business in Hong Kong which you can find at www.axeleragroup.com. We are doing this tournament to rebrand what we have there and find a new angle for our current logo which is more clean, clear, contemporary and matches the new line of business in Latin american focussed upon investment project structuring and sourcing finance. If we can find a way to find a more interesting variation on this current logo (minus the tag line) then we would be interested to see some suggestions or to see things completely different also. But if we could in some way maintain the original logo as a point of reference then it would be useful as the companies are linked.

I want the logo to be based around the word "Axelera" this word needs to be the base word of the Logo as in the one I am attaching. But unlike the attachment, the word "Group" must not be used. The word 'Axelera' was used to convey a feeling of going faster and a fan wheel was depicted next to the word. We would like to possibly see some variations on this.
Themes
Secure
Masculine
Complex
Refined

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