40 Forty FinanceLogo Design Contest

Logo Design Contest
Contests / 40 Forty Finance

40 Forty Finance has selected their winning logo design.

For $375 they received 218 designs from 33 different designers from around the world.

Logo Design Brief

Client
Australia
What We Do
Help home buyers get a mortgage from a wide list of lenders
Industry
Financial
Color Preferences
Option 1: Black and White

Option 2: Black/Grey, White and Royal Blue/Baby Blue/Aqua
Our Ideas & Additional Information
The business trading name is '40 Forty Finance', however there are two brands that sit within the company.

Trading Company: '40 Forty Finance'
Brand 1. '40 Forty Home'
Brand 2. '40 Forty Commercial'

I will need a logo for all three brands. The logo must be extremely similar, however obviously the text is the slight change. Happy for each brand to have its own colour.

I really like the combination of dark and light blue in the AMP logo www.amp.com.au

I really like the simplicity of the following brands:
www.youi.com.au
www.ahm.com.au
Themes
Luxury
Modern
Refined
Masculine
Simple
Gray
Secure

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Discussion

 
Client
These are a good start... I would like to see some with colour and some using the other logo names in the brief and a skilled way to work them into the design seamlessly.

"40 Forty Home"
"40 Forty Commercial"
9 years ago
 
Client
Hi All,

Thanks for the interest in my logo design.

Although there are some ok designs, I am not sold on any of them. There is very limited reference in the logo to what the business actually does.... its a Mortgage broking business.... a business that helps people get a mortgage so they can buy their dream home. Symbols that could represent this are houses, keys and other homely imagery.

Please don't look at the designs I have moved to best ranked and copy them... I am not overly taken by any of them to date.

Thanks!
9 years ago
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