L´SARFLogo Design Contest

Brand Identity – L’SARF

1. Mission
Our mission is to turn your ideas into products, offering manufacturing solutions based on science, creativity, and excellence.

2. Vision
To become the leading cosmetics manufacturer in Latin America, recognized for quality, reliability, and a sustainable approach.

3. Target Audience
Demographics:

Age: 18–70 years

Gender: All genders

Socioeconomic level: Middle to lower-middle class

Location: Nationwide coverage (Mexico)

Sales Channels:

Wholesale distributors

Grocery wholesalers

Self-service and convenience stores

Pharmacy chains

Consumer Interests:

Practical personal care

Good-quality products at affordable prices

Trust in national brands

4. Brand Values

Value Description
Quality Meet reliable formulation and safety standards.
Trust Ensure product safety and manufacturer transparency.
Functionality Effective products designed for everyday use.
Accessibility Competitive pricing and practical presentation.
Innovation Constantly seeking new formulas, processes, and solutions.

5. Competitors

Main competitors:

Absara

República Cosmetics Private Label

Laboratorios Dibar

Mex Beauty Factory

Lavin

Oriflame

Natura

Natural Scents

L’Oréal

All stand out for their simple, professional, and trustworthy style, which aligns with the desired visual direction for L’SARF.

The idea is to combine these colors to make blue the predominant color; however, it is also possible to make other combinations and proposals:

COLORS:

PANTONE PMS 302 C
PANTONE PMS 4505 C
PANTONE PMS 1595 C
PANTONE PMS Cool Gray 3 C
PANTONE PMS 7596 C

In the file you can see the ideas and proposals that we would like you to use as a basis for the logo.