movjgdl

Brand Identity – L’SARF 1. Mission Our mission is to turn your ideas into products, offering manufacturing solutions based on science, creativity, and excellence. 2. Vision To become the leading cosmetics manufacturer in Latin America, recognized for quality, reliability, and a sustainable approach. 3. Target Audience Demographics: Age: 18–70 years Gender: All genders Socioeconomic level: Middle to lower-middle class Location: Nationwide coverage (Mexico) Sales Channels: Wholesale distributors Grocery wholesalers Self-service and convenience stores Pharmacy chains Consumer Interests: Practical personal care Good-quality products at affordable prices Trust in national brands 4. Brand Values Value Description Quality Meet reliable formulation and safety standards. Trust Ensure product safety and manufacturer transparency. Functionality Effective products designed for everyday use. Accessibility Competitive pricing and practical presentation. Innovation Constantly seeking new formulas, processes, and solutions. 5. Competitors Main competitors: Absara República Cosmetics Private Label Laboratorios Dibar Mex Beauty Factory Lavin Oriflame Natura Natural Scents L’Oréal All stand out for their simple, professional, and trustworthy style, which aligns with the desired visual direction for L’SARF.