pío píoLogo Design Contest

Lovely food, for lovely little tommies.

Homemade, real, delicious, beautiful slow food; cooked specially to nurture children’s heart, body and soul.

pío pío, our name, is inspired by the onomatopoeia used by babies for the sound of birds; no matter what language they speak. And just like that, we believe real homemade food is the universal language of love. We want to embody and represent that.

We want to make the brand feel sophisticated, organic, curated and minimal. We would like to accompany our quality food, with a natural and raw look and feel.

Our target audience are parents between 28-40 Y/O. Living in big cosmopolitan cities, who understand what quality in food means, and that is: Less is more when it’s comes to ingredients, processes matter more than you thought, natural real food will always be a much better option for children. Homemade means love.
Although they consume healthy content and save a lot of great recipes to make at home; they never have the chance to cook because of the craziness of the daily lives. What’s really important is that they do appreciate it when they see it and they like being associated with that image, because “being a conscious parent when it comes to food, is a synonym of good parenting”.

For me the most important thing is the tone rather than a specific color. I would love to see a palette of natural real ochre tones likely to be found in nature, nothing shinny, brilliant or corny.

The brand’s name is pío pío, and I believe it has a powerful and creative meaning as it is the onomatopoeia of birds used by babies. I would give a child’s handmade typography a try, and maybe something that feels crafted. Nothing corny please.

The images I uploaded are only references of interesting birds, this doesn’t mean I’m expecting only birds, it is the look and feel I believe it transmits something unique.