BuilderPack™Logo Design Contest

Invest Upfront. Reward Yourself Later.

🧩 Odeion Pty Ltd Brand Family – Logo Design Brief

You’ll be designing logos for two brands in a three-brand ecosystem, alongside the already-completed logo for ODEION™ (see attached). These three logos should form a visually coherent system while still feeling independent and purpose-specific.

🌟 Style Guide Reference
Please use the ODEION™ logo (attached) as your style reference:

- Clean and minimal with a modern feel

- Compact symbol/icon placed above or to the side of the brand name

- Short tagline included in a smaller font underneath

- Crisp font use — no clutter or unnecessary decoration

- All logos should share this level of elegance, restraint, and professionalism.

🔹 1. BuilderPack™
Tagline: Invest Upfront. Reward Yourself Later.

Function: A designer-powered pre-construction system that delivers full builder-ready packs for quoting and execution — selections in 3D, BOQs, engineering, pricing, etc.

Audience: Designers, builders, and clients preparing to build
Tone: Precision, clarity, trust

Preferred Colours:

Teal (#1ABC9C) as primary

Slate grey (#2C3E50) as base

Accent pop: Sky Blue (#5DADE2) — used sparingly

Background: clean white or off-white

🔷 2. BuilderPilot™
Tagline: Every Pilot Needs a Plane.

Function: A builder-focused operating system and growth partner — offering CRM, automations, training, referrals, procurement, and shared labour to scale small builders fast.

Audience: Independent builders
Tone: Empowering, structured, modern, scalable

Preferred Colours:

Light Blue (#5DADE2) as primary

Deep Slate (#2C3E50) as supporting

Touches of white for sharp contrast

🟦 3. ODEION™ (Provided)
Tagline: Reimagining Home Extensions

Function: Premium in-house construction company for high-quality home extensions
Tone: Refined, modern, quality-first
Colours: Dark blue, dark grey, and white

✏️ Design Reminders:
Please keep logos minimal and systematised

One strong symbol (above or side)

Font-led, bold but not loud

Slight accent pop in a single letter or icon is okay

All three logos should feel like they belong in the same family, but also stand confidently alone

BuilderPack Logo Colour Brief (Suggestion but not sure)


> Primary Colour:

Navy Blue (deep, professional, trustworthy)

HEX Suggestion: #0A2F56 or similar deep navy

Represents accuracy, structure, precision, and professionalism.


> Accent (Highlight Colour):

Vibrant Yellow (warm, consumer-friendly, optimistic)

HEX Suggestion: #FFC72C or similarly vibrant yellow

Provides a consumer-friendly, approachable feeling, emphasising reward, positivity, and clarity.


> Purpose of Colour Combination:

Communicate professionalism, reliability, and precision through the navy.

Clearly signal consumer accessibility, optimism, and financial reward with yellow accents.


> Design Guidance:

Use Navy as the dominant brand colour for authority and clarity.

Apply Yellow strategically as an accent

🟦 3. ODEION™ (Provided For Reference)
Function: Premium in-house construction company for high-quality home extensions
Tone: Refined, modern, quality-first
Colours: Dark blue, dark grey, and white

✏️ Design Reminders:
Please keep logos minimal and systematised

One strong symbol (above or side)

Font-led, bold but not loud

Slight accent pop in a single letter or icon is okay

All three logos should feel like they belong in the same family, but also stand confidently alone

Would you like me to prepare this as a polished doc for upload to LogoTournament?