jesse-odeion

🧩 Odeion Pty Ltd Brand Family – Logo Design Brief You’ll be designing logos for two brands in a three-brand ecosystem, alongside the already-completed logo for ODEION™ (see attached). These three logos should form a visually coherent system while still feeling independent and purpose-specific. 🌟 Style Guide Reference Please use the ODEION™ logo (attached) as your style reference: - Clean and minimal with a modern feel - Compact symbol/icon placed above or to the side of the brand name - Short tagline included in a smaller font underneath - Crisp font use — no clutter or unnecessary decoration - All logos should share this level of elegance, restraint, and professionalism. 🔹 1. BuilderPack™ Tagline: Invest Upfront. Reward Yourself Later. Function: A designer-powered pre-construction system that delivers full builder-ready packs for quoting and execution — selections in 3D, BOQs, engineering, pricing, etc. Audience: Designers, builders, and clients preparing to build Tone: Precision, clarity, trust Preferred Colours: Teal (#1ABC9C) as primary Slate grey (#2C3E50) as base Accent pop: Sky Blue (#5DADE2) — used sparingly Background: clean white or off-white 🔷 2. BuilderPilot™ Tagline: Every Pilot Needs a Plane. Function: A builder-focused operating system and growth partner — offering CRM, automations, training, referrals, procurement, and shared labour to scale small builders fast. Audience: Independent builders Tone: Empowering, structured, modern, scalable Preferred Colours: Light Blue (#5DADE2) as primary Deep Slate (#2C3E50) as supporting Touches of white for sharp contrast 🟦 3. ODEION™ (Provided) Tagline: Reimagining Home Extensions Function: Premium in-house construction company for high-quality home extensions Tone: Refined, modern, quality-first Colours: Dark blue, dark grey, and white ✏️ Design Reminders: Please keep logos minimal and systematised One strong symbol (above or side) Font-led, bold but not loud Slight accent pop in a single letter or icon is okay All three logos should feel like they belong in the same family, but also stand confidently alone

Please no reference to planes or pilots Doesn't need a logo, can be just the letters and words if better I am not convinced on any yet.

ODEON Logo Redesign Brief (Tagline Refresh) - What Stays the Same ODEION Symbol: Keep the existing symbol/icon as-is. Wordmark: Keep the current "ODEION" typography and colour palette — unless the designer has a strong case for a subtle refinement that enhances the new direction. Core Look & Feel: Clean, bold, trustworthy, and future-facing. No clutter. Must remain instantly recognisable on cars, billboards, signage, banner mesh, etc. 🎨 Odeion Logo Update – Final Tagline Brief - What stays the same: Odeion logo symbol (no changes) Odeion wordmark (same spelling, same font, same colour) Overall colour palette and brand tone — clean, premium, professional 🆕 Tagline Update: Replace the current tagline: Build. Renovate. Extend. With the new tagline: Home Extensions - Reimagined (All in one line — no stacking) Design Notes: The tagline must appear in one horizontal line only, underneath the “Odeion” wordmark. It should be visually balanced — secondary in size/weight to the word “Odeion”, but legible at distance for signage, mesh, and vehicles.