Harvard’s Climate Initiative: Commit. Act. ThriveLogo Design Contest

Added space between Logo & Text
Darkened Blue

Could you also please SLIGHTLY darken the shade of blue in the water and strap line?

Can you move the words just a LITTLE to the right? Still want it over the strap line, but just moved away from the circle a little.

Levelled Strapline

Thanks
G

This is our favorite so far and we are almost there! Would you be able to make the arrow straight again, not tilted?

Other font options we like:

For the title: Times New Roman, Cambria, Copperplate Gothic Bold, Lucida Bright
For the tagline (all italicized): Calibri, Cambria, Ariel Narrow, Times New Roman, Copperplate Gothic Bold, Lucida Bright

Can you make this part brown again?

Thank you for sending the font options. We want to go back to the arrow being straight and not tilted. We would also like to see the fonts italicized and the bottom-most part of the circle to go back to the brown you had in a previous version.

No worries. Could you send a few different options for font in the tagline?

Requested change, sorry I somehow missed your earlier comments.

Just checking in on this, thank you

Would you also be to give the arrow with the tag line a small upward tilt?

Thank you for these alternatives! We will get back to you on more guidance for shapes and colors soon. One more thing - For the tagline, we want to see different font. We are looking for something fresh and light, but not so light that it goes unnoticed. If you could provide us with a few different font options for the tagline, that would be wonderful. Thank you again for all your hard work!

Thank you! Can we try some different shapes for the landscape and tagline? Maybe a circle for the top and something new on the bottom? We would like to evaluate some alternatives in the shapes too.

Italic text on strapline.

Thank you! Can you use more active font for the bottom? We want to convey movement.

Ok no problem gone midnight here
I will upload the changes tomorrow morning if that’s ok

We like this! Could you make a few revisions for us?
Let's try a slightly brighter blue for more contrast between the colors. The current blue looks very gray, not much like water. But the other option you provided was too bright. Something in-between? We also want to make sure it looks good in grayscale.
Smaller arrows between the words
Smoother details on the trees - not so fuzzy. We liked the abstract look of the original trees. Can we make these trees have that smoothness?
More active font in the tagline - something more dynamic to convey movement

Thanks glad you like
I’ll upload changes later been in hospital over the weekend
G

We would like to try a seed or acorn, then a sapling, and then a tree please.

Lovely! Could you change the colors to the muted versions we had before, put arrows between the words "Commit
> Act > Thrive" instead of periods, and perhaps change the trees.
For the trees, could we try a version that is a sapling, then a medium tree, to a full grown tree? This will show the hierarchy of commit act thrive. We start somewhere, and then we grow.

This is great but gives off a school type feeling. Maybe instead of an apple, we could do a tree shape? Also would like to see some other greens.

We like this a lot! Needs a spark - maybe a red apple somewhere (doesn't have to be in the top left, try other spots in the logo too.) or perhaps make the shape into an apple on the top left.

Hello - thank you for this. We are liking the simplicity and the ability to read it easily. But, we would like the circle to encapsulate a landscape. It can remain abstract but perhaps has elements of the natural environment here in Harvard. Think trees (apple trees, oaks and maples), a pond, low rock walls...

"Harvard's" Correction

"Harvard's" correction

Thanks. will take the comments onboard
Gary

Thanks for the comments, i will action them shortly

Gary

Wonderful idea. Could we see a version with the arrows in the tree in three different colors, or a gradient? Then have the words match the colors in the tree to help represent that concept?
We would also be open to seeing a different kind of tree.

Also please amend the text to say "Harvard's"

This is a nice design.. could we think about a way to make it look like it is moving forward or just show a bit more motion?

pathway/leaf/water

3 Arrows/tree symbol representing the 3 key words of the initiative