168 Approach FitnessLogo Design Contest

Logo Design Contest
Contests / 168 Approach Fitness

168 Approach Fitness has selected their winning logo design.

For $275 they received 57 designs from 7 different designers from around the world.
2nd
#21
6th
#5
7th
#4
8th
#20
10th
#19
New
#22
New
#10
New
#8
New
#11
New
#9
New
#7
New
#48
New
#47
New
#41
New
#40

Withdrawn

New
#6

Withdrawn

New
#3

Withdrawn

New
#2

Withdrawn

New
#1

Discussion

 
Client
Thanks Mallory,
I would like to incorporate the word "fitness" into the logo please. In addition can we make the 168 and Approach flow together a bit more to show an aspect of living well outside of the gym? Thank you Mallory.
11 years ago
 
Logo Designer
my bad! i flew ahead of myself. #4 and #5 just have 'fitness' added - i want you to see what i was going for originally. now i will incorporate flow and 'living well' into the logo
Do you have any color preferences? I can make this more yellow. currently the yellow is very warm with teal/seafoam complementary colors.
11 years ago
 
Logo Designer
#9 has 7 segments in the circle - one for each day of the week.
11 years ago
 
Client
I like concept of entry 5 and how it flows. I also like how number five allows for the tagline Move Smart, Eat Right, LIve to be removed if necessary. The number 5 design would also make it easy to be used for stickers that would just contain the outline of the logo. I like the idea of 7 segments to represent the seven days of the week. I think the circle with the 168 enclosed on entry 5 does a great job of show balance.
11 years ago
 
Client
Entry 10 has a great flow. Is there way to make so we see 168 first then Approach and Fitness in that order?
11 years ago
 
Client
Mallory after looking at 5 again i think it flows the best. I really like the blue in the circle. If we can make the "Fitness" prominent it should be good to go. Also can you give me a few different font options with that same design? Thank you
11 years ago
 
Client
Hi Mallory,
I like how entry 5 has a dark outline shadow around the 168. Is there a way we can combine the front from entry 5 and 21? I like the font on entry five but like the sizing more on 21 but the fitness needs to be fuller if possible. Thanks Mallory
11 years ago
 
Logo Designer
i have done what i can to merge #5 and #21 in entry #48. I also tried the opposite effort in #47. this time however, i gave the letters a solid yellow rather than a hint of orange. let me know what you think of that change.
11 years ago
 
Logo Designer
i have done what i can to merge #5 and #21 in entry #48. I also tried the opposite effort in #47. this time however, i gave the letters a solid yellow rather than a hint of orange. let me know what you think of that change.
11 years ago
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