f0rma

MY RULES
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1: less is more - some of the most recognizable brands in the world use a simple mark or logo, for example, think how simple the Nike tick/whistle is. When I create an identity I want the marque to be recognisable in its own right
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2: If in doubt - simplify! (see rule 1). To remove everything that can make the logo look fussy or overly complicated.
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3: For me a good logo should remain timeless. It is all too easy to design to a trend but a logo should have longevity.
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4: scalability - consider how the logo will look large and small. It is important that it remains legible, even when scaled down small - on the website for example.
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5: If it works in black/white it should work in any color.
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