With over 700,000 apps already available on the App Store developers and publishers shouldn't overestimate the technology, novelty, user interface, and strengths of the applications they plan to release. 1000s of apps are being released daily and publishers need to make sure that they have a well-thought out app marketing plan. The chances are high that even a brilliant application can go unnoticed without a scheme clarifying how to promote your app. The solution is to hire the AmPP! We are an iPhone, iPad, Android etc. marketing team that handle's app marketing, campaign's and strategy.