Karat
Arizona's first and only 24-karat pre-roll for sophisticated consumers looking to draw attention to themselves, shine, and gloat. There are two demographics for this brand.
1. Someone who likes to be seen, the finer things in life, and who isn't afraid to spend extra money for the glitz and glam. This person is a businessman or woman, wearing a Rolex and driving a Mercedes.
2. This person is a celebrity, maybe a football star that shows off their wealth with gold chains, grillz, and flashy brand name items. Showing the rest of the world they've made it!
This product is a high-dollar pre-roll for consumers who can afford more, so we want the logo to be classy, sophisticated, and flashy.