Weeki Washee
Purchased a car wash that has been around since the 80s. Unlike car washes in the area that are all automatic, this is one of the last that is full service that does washes cars by hand instead of machine. This generally attracts consumers that have very nice cars, are older and who care about their vehicle. That said, I want the logo to retro 80s but edgy with a vibe. The car wash is located in sunny Florida and is in a town that is known for their mermaid shows (since 1949). To connect with the local community, I want to incorporate a mermaid, 80s retro, an 80s style car that is super clean (Ferrari Testarossa as an example) with Florida vibes. The colors that I am required to use are Behr Florida Citrus and Behr Hidden Sea Gems. Our goal is to provide an exceptional experience with great hospitality and have a retro 80s hip vibe. The logo needs to be easily expandable, easily interchangeable to be in either color, separable between the image and the wording and it needs to look on a tshirt.