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The brand will identify the fact that the core Employer Drug Plan has this new "bolt on" provision attached. The target audience will be: new potential clients, Employers and Employees

AMPlify is a proprietary Benefit Plan provided by Health Risk Services that allow clients to build equity in their employee benefit plan through premium reserves I want the overall theme/feel/touch of the logo to be similar to the Health Risk logos that have already been created such as seCUREme and TOTALHealth. My target market is all Corporations, business owners, and employers searching for an innovative way of building their benefits plans.

HRS is a Benefits Broker & Third-Party Administrator located in Calgary, Alberta providing services across Canada. Our target market is the owners and employees of all HRS Benefit Plan Clients. TOTALHealth will become the combined "added value" programs that employees can access thru their HRS benefit plan.