Motorhead Mountain
Motorhead Mountain is a social media brand that delivers automotive-related photo and video content.
Target audience is primarily male, 20+ years old, interested in classic cars, muscle cars, off-roading, overloading, 4wd, modifications and restoration. Typically have disposable income and live the above lifestyle. Generally live in the western US, spend time outdoors and have their own vehicle that they work on, build up and want to learn more about. Viewers are hands-on.
Photo and content feature both new and classic Jeep and Bronco builds and operation, general maintenance and trip video and reports. Muscle car builds, some performance and drag/road racing.