Lawnsmith Australia
Predominantly an online retailer (warehouse shopfront by appointment only) of premium lawn supplies, such as granular and liquid fertilisers, soil wetters, pre-emergent herbicides, selective herbicides, fungicides, insecticides and organic soil health products.
The target audience are people who want the best products on the market at a competitive price, without any of the bells & whistles or snake oil sales, have a very well presented lawn or want to achieve one, and are committed to maintaining a high quality lawn. Essentially the target market is for lawn fanatics or those who want to become one.