John Buchan Homes
We build one of a kind, masterpiece custom homes that live as well as they look, last generations and cost less than you might imagine. We are systems-driven and passionate about the quality of our work. Since 1961 we've served homebuyers in the Bellevue, WA and Greater Eastside communities. Target Audience: Well educated. Age 35-55. Engineers, managers, Business Owners, Pilots, Attorneys, Salespeople & Homemakers. They drive luxury vehicles. Manage people. Are tech-savvy. High net worth. 2/3 are dual income households. 2/3 are Chinese or Korean, the remaining 1/3 is usually Caucasian or East Indian. Family, security & pride matter. This is usually their third or fourth home purchase. They want to be seen as smart, successful by their peers. Our brand mark should elicit feelings of Strength & Trust, while also expressing Art & Beauty.