emmyundpepe

Project Brief for LogoTournament Company Name: EMMY & PEPE Tagline (should be included in the logo): Hundherum ein Wau-Effekt (Note: This German phrase is a creative wordplay and should remain as is.) About Us EMMY & PEPE is a premium dog brand specializing in modern, handmade dog accessories. Our brand stands for style, quality, and the deep emotional bond between dogs and their humans. We combine craftsmanship with a modern aesthetic – colorful yet elegant, individual yet clean in design. Goal of the New Logo We’re looking to refresh our current logo into something more modern, emotional, and clean. The new logo should: - Be clearly recognizable from a distance (e.g., on packaging or labels) - Reveal loving details up close (e.g., illustrations or textures) - Evoke emotion and connection – the bond between human and dog should be felt - Appear modern, high-quality, and hand-drawn - Avoid anything old-fashioned, overly playful, or floral Our Current Logo as a Starting Point Our existing logo features two dogs in the center, surrounded by floral elements, and uses a distinct hand-drawn typeface. What we want to keep: - The exact same font for “EMMY & PEPE” and the tagline – please do not change it - The illustrative, hand-drawn style – we do *not* want a generic or purely graphic logo What we want to change: - Remove all floral elements entirely. They feel outdated and too playful for our brand direction. - The dogs should look more modern, stylish, and full of character.** Not too realistic or old-fashioned – instead, emotionally expressive, clean, and iconic. Think simplified, but soulful. - The color palette should be contrasting, modern, and highly recognizable. Style Inspiration - Boutique-like look & feel - Hand-drawn with love and attention to detail - Elegant minimalism with emotional depth - Must work across web shop, product packaging, social media, and tags Deliverables - Vector logo (.AI / .EPS) - Additional formats: .PNG and .JPG - Full color + black & white versions - Versions with and without tagline

Our new hotel, "Das Naturlich," is a cozy yet upscale establishment with 22 rooms, nestled near a scenic forest and meadow. The name cleverly alludes to the German word "natürlich," which means both "naturally" and "made from nature." We've tweaked the spelling by removing the Umlaut (ü) to give it an international flair and to align it with the word "Natur" (nature in English). We're looking for a logo design that resonates with the theme of nature. It should look great both online and in printed materials. The primary color should be a rich, dark, noble green. The design must also look good in black and white and when inverted. Importantly, the logo should include a distinct element or symbol that fits within a square shape, suitable for app icons, favicons, and similar uses. Feel free to get creative with the design, perhaps by altering the arrangement of the letters, like "NaturLich" or "Natur-lich." The focus is on the word Naturally not on the word That.

Sure, here's a detailed design brief for the HUKO-Shop logo in English: --- **Design Brief for HUKO-Shop Logo** **1. Background:** The HUKO-Shop is a stylish retail outlet specializing in exclusive dog accessories. It is a part of the Hundekompetenzzentrum Bayern (Dog Competence Center Bavaria), and the new logo should reflect this affiliation. **2. Design Objective:** The primary objective is to design a sophisticated and visually appealing logo that instantly identifies the HUKO-Shop as a high-end dog accessory store. The logo should resonate with the shop's exclusive clientele and elegantly represent the shop's upscale and specialized nature. **3. Color Scheme:** - Primary Colors: Matte Black and Metallic Gold. - These colors should be used to convey a sense of luxury and exclusivity. **4. Visual Elements:** - The logo must include elements that clearly associate it with dog accessories or dogs in general. - The design can incorporate stylized representations of dogs, dog accessories (like collars, leashes), or any abstract design that creatively symbolizes dogs or dog care. - The design should be modern and sleek, avoiding cartoonish or overly playful imagery to maintain the sophisticated feel. **5. Compatibility with Parent Brand:** - The logo should harmoniously align with the branding of the Hundekompetenzzentrum Bayern. - This could be achieved through similar design elements, fonts, or a complementary style. **6. Typography:** - The font should be modern and clean, possibly sans-serif, to match the logo's sleek look. - The shop's name, "HUKO-Shop," should be prominently featured in the design. **7. Application:** - The logo should be versatile for use across various mediums, including online platforms, print materials, store signage, and merchandise. - It should retain its integrity and readability both in large-scale displays and when reduced to smaller sizes. **8. Deliverables:** - A scalable vector graphic file (SVG) of the logo. - High-resolution PNG and JPEG formats. **9. Deadline:** - [Specify the deadline for the project] The final design should encapsulate the essence of the HUKO-Shop as a premier destination for exclusive dog accessories, while maintaining a stylish, modern, and elegant aesthetic that aligns with the parent brand of the Hundekompetenzzentrum Bayern.

Our brand "EMMY&PEPE" is a small manufactory for dog accessories. We produce collars, leashes, blankets, orthopedic dog beds and much more.

We’re building a center for different services around the dog. From retail to doctor, physicists, food, etc. everything you need for your dog can be found in this building. The target audience is dog owners.