EMMY & PEPELogo Design Contest
Logo Design Contest
Contests / EMMY & PEPE
$875
Prize Package
102
Logos
Selection
is due in 5 days, 0 hours
Inactive
Client
Contest Progress
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Logo Design Brief
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Client
Slogan
Hundherum ein Wau-Effekt
What We Do
Project Brief for LogoTournament
Company Name:
EMMY & PEPE
Tagline (should be included in the logo):
Hundherum ein Wau-Effekt
(Note: This German phrase is a creative wordplay and should remain as is.)
About Us
EMMY & PEPE is a premium dog brand specializing in modern, handmade dog accessories. Our brand stands for style, quality, and the deep emotional bond between dogs and their humans. We combine craftsmanship with a modern aesthetic – colorful yet elegant, individual yet clean in design.
Goal of the New Logo
We’re looking to refresh our current logo into something more modern, emotional, and clean. The new logo should:
- Be clearly recognizable from a distance (e.g., on packaging or labels)
- Reveal loving details up close (e.g., illustrations or textures)
- Evoke emotion and connection – the bond between human and dog should be felt
- Appear modern, high-quality, and hand-drawn
- Avoid anything old-fashioned, overly playful, or floral
Our Current Logo as a Starting Point
Our existing logo features two dogs in the center, surrounded by floral elements, and uses a distinct hand-drawn typeface.
What we want to keep:
- The exact same font for “EMMY & PEPE” and the tagline – please do not change it
- The illustrative, hand-drawn style – we do *not* want a generic or purely graphic logo
What we want to change:
- Remove all floral elements entirely. They feel outdated and too playful for our brand direction.
- The dogs should look more modern, stylish, and full of character.** Not too realistic or old-fashioned – instead, emotionally expressive, clean, and iconic. Think simplified, but soulful.
- The color palette should be contrasting, modern, and highly recognizable.
Style Inspiration
- Boutique-like look & feel
- Hand-drawn with love and attention to detail
- Elegant minimalism with emotional depth
- Must work across web shop, product packaging, social media, and tags
Deliverables
- Vector logo (.AI / .EPS)
- Additional formats: .PNG and .JPG
- Full color + black & white versions
- Versions with and without tagline
Company Name:
EMMY & PEPE
Tagline (should be included in the logo):
Hundherum ein Wau-Effekt
(Note: This German phrase is a creative wordplay and should remain as is.)
About Us
EMMY & PEPE is a premium dog brand specializing in modern, handmade dog accessories. Our brand stands for style, quality, and the deep emotional bond between dogs and their humans. We combine craftsmanship with a modern aesthetic – colorful yet elegant, individual yet clean in design.
Goal of the New Logo
We’re looking to refresh our current logo into something more modern, emotional, and clean. The new logo should:
- Be clearly recognizable from a distance (e.g., on packaging or labels)
- Reveal loving details up close (e.g., illustrations or textures)
- Evoke emotion and connection – the bond between human and dog should be felt
- Appear modern, high-quality, and hand-drawn
- Avoid anything old-fashioned, overly playful, or floral
Our Current Logo as a Starting Point
Our existing logo features two dogs in the center, surrounded by floral elements, and uses a distinct hand-drawn typeface.
What we want to keep:
- The exact same font for “EMMY & PEPE” and the tagline – please do not change it
- The illustrative, hand-drawn style – we do *not* want a generic or purely graphic logo
What we want to change:
- Remove all floral elements entirely. They feel outdated and too playful for our brand direction.
- The dogs should look more modern, stylish, and full of character.** Not too realistic or old-fashioned – instead, emotionally expressive, clean, and iconic. Think simplified, but soulful.
- The color palette should be contrasting, modern, and highly recognizable.
Style Inspiration
- Boutique-like look & feel
- Hand-drawn with love and attention to detail
- Elegant minimalism with emotional depth
- Must work across web shop, product packaging, social media, and tags
Deliverables
- Vector logo (.AI / .EPS)
- Additional formats: .PNG and .JPG
- Full color + black & white versions
- Versions with and without tagline
Industry
Color Preferences
The color palette should be **contrasting, modern, and highly recognizable