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Established in 1975, Elizabeth Grady is an iconic beauty brand which pioneered European-style skincare in the U.S. Today, with 30 locations, "EG" Is launching a digital and social media campaign to remind the millions of customers through the decades of Elizabeth Grady's contribution in the beauty and skincare industry. From its innovative product line to its beauty services and schools, the skincare pioneer has remained laser-focused on guiding clients toward healthier, more youthful skin. Services include a wide variety of treatments like the Non-Surgical Facial, the intensive Re-Hydration Facial, the skin-saving Custom Airbrush Tan and the stress-relieving Hot Stone Massage. “EG” may also represent the Latin “exempli gratia” "for example".. The spin: EG SETS the example EG, The sub-Brand, must now embody a hip new culture of community engagement and re-tell a story of unparalleled beauty experience through a different lens. We will use a storytelling approach to elevate and revive EG’s overall brand awareness, its services, its philosophy and its story.