Gardener Grow
we coach new food gardeners on how to grow food at home. most new gardeners are enthusiastic at the start then realize they don't know how to deal with what they're encountering in the garden, like pests/diseases, weeds, how much to water, when to plant what, why aren't their plants producing, etc. Its frustrating - so we shorten the learning curve with personal coaching and an intensive seasonal program.
The target audience is new food gardeners - they are usually female, homeowners, middle -upper middle income, educated, liberal, health minded, 20s-50s, living in Metro Atlanta, hip but not hippies.