My business is custom furniture and woodwork design. I’m transitioning from being a business analyst in a corporate office to following my passion of woodworking. I’m a petite 30y/o female (with purple hair) making my way into the trades and hope to convey both strength and femininity. While I am feminine, I'm not traditionally girly (I love tools!). I am the only employee of the business and intend to keep it small. My focus is on delivering high quality, modern design with an artistic flair. Wood is my primary medium but will look to incorporate other materials in the future. My target audience is consumers 25-65 of any gender who are willing to pay for custom work that focuses on quality, not just “the cheapest price”. While I want it to convey quality, this is not an “elite” or “lux” brand. My shop is my garage and have no plans on mass manufacturing any products.