damonwestbound

Wake Up Sports is a bold, parody-driven sportswear brand that combines the performance energy of Nike with the unapologetic humor and authenticity of Barstool Sports. We create athletic apparel that challenges the overly “politically correct” culture of today — mixing old-school grit, comedy, and confidence into designs that celebrate competition, free speech, and individuality. Our audience includes athletes, fans, and everyday legends who are proud to speak freely, laugh loudly, and live without fear of offending someone for having an opinion. They love sports, freedom, and authenticity — and they appreciate humor that’s edgy but good-natured. Visually, the brand should feel strong, confident, and modern-athletic — clean lines, bold type, and a sense of power, rebellion, and American spirit. Think of it as “Nike with attitude” — a brand built for people who play hard, laugh harder, and refuse to apologize for either.