cassybossy

Trailer Parc is a new concept crafted by The Lobster, an iconic seafood restaurant at the top of the Santa Monica pier. Helmed by renowned chef Govind Armstrong, Trailer Parc (located directly across the street from The Lobster - currently in food truck format but soon to be an actual trailer) serves gourmet grab-and-go bites such as a Lobster Roll, cheeseburger, hot dog, ceviche, etc. including cocktails, wine and beer. Guests can get food on the go or sit and stay a while to people watch. The target audience includes Santa Monica tourists, regulars of The Lobster who may want a more casual bite from time to time, young "cool seekers" on the West Side, etc. This is a HEAVY FOOT TRAFFIC location so we want something loud and fun that pops and stands out from everything else happening on the block. We want to have a retro, kitschy kind of vibe with this logo (palm trees, flamingos, waves, skateboards, roller skates, etc. all fair game - retro vintage LA kitsch)...examples and color palette direction attached. NOTE: the logo will reside within a broader trailer WRAP that will have a sort of ombre sunset vibe so we want the logo itself to be able to stand out amidst a very colorful background. See examples/inspo.

This is an independent bakery for rmade-to-order cookie and cakes. The owner was a baker at Disneyland and then head baker at a renowned shop in Santa Monica. When COVID hit she was laid off with the whole staff and started her own shop from home. She is incredibly vibrant and colorful as a person - think someone who has a cupboard full of sprinkles, sometimes has pink or blue hair, and can skateboard with the dudes kind of girl.

we are a marketing team of content creators - NOT an agency (anything but) - and focus on local and regional businesses (sometimes bigger) delivering overall content strategy, copywriting, photo and video production.