arcadiaescrow

Brand is an escrow company facilitating real estate transactions like home purchases and refinances. Two target audiences: 1. Real Estate Agents who can choose the escrow company. Agents choose escrow because good escrow officers and team makes them look good to their clients 2. Consumers in refinances and purchases of homes who choose the company based on trusting it Demographics: 30-65, male and female, higher income, higher education levels, real estate industry Trustworthy, reliable, high tech, connecting parties in a real estate transaction with communication Color Preferences Keep the design simple and not messy without several colors. Navy Blue and Orange Escrow companies are regulated like banks. This is a rebrand of an older company with a different name; even though this is a new brand for us to operate under we want it to come across as established and reliable

Provide escrow services for real estate transactions by being the third party that holds money and disburses funds.