Hi There -
I read in your write up that one of your specialties is pet apparel, which inspired this concept. The pets are "wearing" your company name. I've used the dog and the cat as the traditional symbol for "pets". The animals interacting with the lettering also give this logo a playful, fun feel to the logo. I think pet lovers will relate really well to this design. I hope you like it. Feel free to contact me about any changes or new ideas.
-Melinda