Hello, here's my idea. In it I tried to reduce the visual elements as possible but through all concepts of the brand.
I put a gear to represent the African industry, which at the same time as a lamp. The lamp has a center catalyst the map of Africa.
The lamp is also the source of spreading light and the photons it emits are of varying sizes to represent the ethnic and cultural diversity of the African people.
I made this for a brand based on the description of the goals of your business, which is a process of humanization of Africa.
To portray these goals, I styled the African map to suggest a human profile. For this styling, I relied on some images of African art to give more relevant and true features to the project.
The larger head follows the contours of the African map and also shows the mind and the awakening of consciousness, a human being possessed of knowledge, where your brain emanates the light of wisdom, science and education.
this version use the same concept before, but this time explaining the shrimp illuminating the African continent, the empty space in the middle of the image suggests the bust of a pictogram of a man whose head is illuminated.
this version use the same concept before, but this time explaining the shrimp illuminating the African continent, the empty space in the middle of the image suggests the bust of a pictogram of a man whose head is illuminated.