Yokayo Biofuels Logo Design Contest

Yokayo Biofuels has selected their winning logo design.

For $300 they received 214 designs from 27 different designers from around the world.
Contest
Logo Design Brief
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kumarp
United States

Slogan

(visual) see: http://www.ybiofuels.org/images/slogan.jpg

What We Do

We manufacture and distribute the alternative diesel fuel biodiesel made from sustainable local sources, starting with recycled restaurant fryer oil, but moving toward sustainable agriculture in the future.

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Local community
#2 - Nature conservation
#3 - Energy production

Our Target Audience:

Environmentalists, small businesses, farmers, vineyards, truck fleet owners, municipalities, restaurants

Color Preferences

green, blue, and bright amber, the color of our liquid fuel. Please no gradients.

Themes

Simple
Colorful
Bright
Refined
Commonplace
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

kumarp
United States
zrox, thanks for getting in the first entry! I'd like to see what it looks like with a more amber/gold color instead of the red. For reference, think the darkest tone of the light bulb next to the number of entries on the contest brief page.
13 years ago
kumarp
United States
I've been leaving comments on each design, and will continue to do so.

General observations so far: a lot of very masculine designs with very blocky fonts. I'd like to see some varied fonts, and would encourage people to think "nature, local" as much as possible. We are an energy company, but we are relatively tiny, and there is an element of cottage industry to what we do. I know that a concept like "local" is very difficult to convey, but you are the experts, so impress me.

If you have wacky ideas, try them out.

If anyone is interested in seeing what we have been using, a low-fi version is here: http://ybiofuels.org/images/circlelogoforLT.jpg

Also, if you want to get a feel for us as a company, you may want to hang out at our website a little bit: http://www.ybiofuels.org
13 years ago
kumarp
United States
The stacked up, non-symmetrical nature of #15 is appealing. That's actually something I liked about #3 as well.
13 years ago
kumarp
United States
These are getting really interesting. I'm turning into a true believer in Logo Tournament. Keep it up!
13 years ago
kumarp
United States
One thing I liked when #52 showed up, is that it's a new visual concept. So many golden droplets and green leaves. Obviously, I like some of those designs very much, but I would love to see some new visual concepts. Remember, you can check out our website for ideas and inspiration: www.ybiofuels.org
13 years ago
ian
Indonesia
"These are getting really interesting. I'm turning into a true believer in Logo Tournament. Keep it up! "
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All depend on Contest Holder, more intensive you pay attention to us, more awesome works will come to you. You are a good CH, so... keep it up, too :)

Thanks
13 years ago
kumarp
United States
I like what Sandhya and danoe have done with nature tableaus. We're starting to get a lot of variety. This is good. While it's not my favorite design, I keep thinking about #52, because it tells a very appropriate story: nature, inside a droplet. We are a very ideals-based, environmentalist company, and if we weren't doing something that is better for the natural world, we wouldn't be here. So if that can somehow be expressed, wonderful!

Oh, and diyandesign- thank you. I was once a freelance graphic designer, and I've done logos in the past (including our company's existing logo). You all know what you're doing a lot better than me, but it's fun to play director.
13 years ago
kumarp
United States
Getting down to the wire. If you've got any weird ideas rolling around, now's the time to throw them out there- we still have time to work together on tweaking them. Some of the best ideas may seem crazy at first.
13 years ago
kumarp
United States
I would also encourage each designer- if you have any ideas that don't match the criteria in my brief, i.e. wrong colors, gradients, etcetera, it's okay to toss them out there. Maybe there will be something to work with. After all, I want to make sure that I'm able to look at your best effort.
13 years ago
kumarp
United States
I've been polling our management team on the results, and the top picks are beginning to represent a real consensus around here. The biggest concern so far is the fonts, so I would urge folks to try out some different typefaces. Thank you!
13 years ago
kumarp
United States
Another thing to try out: the lettering with all of the letters in black except "bio" in green. Thanks.
13 years ago