YogurtULogo Design Contest

Logo Design Contest
Contests / YogurtU

YogurtU has selected their winning logo design.

For $375 they received 244 designs from 19 different designers from around the world.

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New
#165

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#164

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#151

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#150

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#149

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#148

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#147

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#146

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#145

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#144

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#143

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#142

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#141

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#140

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#117

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#94

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#93

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#88

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#85

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#84

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#83

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#70

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Prefers others.
#181

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#180

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#179

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#178

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#163

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#162

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#161

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#160

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#159

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#158

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#157

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#156

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#155

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#154

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#153

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#152

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#116

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#114

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#103

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#91

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#90

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#69

Discussion

 
Client
Thanks for the logo!

a couple of ideas:
#69 and #70 can we get rid of any shadows. We're not looking for that type of concept with shadows under the letters or images.

Can you use a more modern, typewriter font? Maybe curve it slightly like a ben and jerry's logo. then under it use your ewe, and see if we can put the yogurt swirl from #69 on top of his head?

Also, can you change the color of his face to just be white. and then make his outline and the swirl outline be a grey color?

Thanks!! looking forward to the revisions!
13 years ago
 
Logo Designer
New revision added.
Comments are welcomed. Thank you!!

-Javier

(This comment references Entry #83)
13 years ago
 
Client
Thanks for the updates!

#84 is our favorite of the three!

we think the swirl on top was a bad idea, looks like someone pooped on his head :) sorry for our bad idea!

Lets try this:
keep the arch, but get rid of the semi circle part. Lets try a yogurt cup with a swirl on top of it. and then use the ewe like its a logo on the cup. Have the swirl just overlap the arch slightly.

can you center the words yogurtU in the arch so that the top and bottom space is more even?

Thanks!!!
13 years ago
 
Logo Designer
New revision added with new concept.
Thank you so much for your comments.

-Javier

(This comment references Entry #88)
13 years ago
 
Logo Designer
Entry #90
13 years ago
 
Logo Designer
New revision added.
Thank you!!

(This comment references Entry #93)
13 years ago
 
Client
#90 and #91 I think we liked the ewe from #70 better.

can we try keeping the arch, but get rid of the semi circle part. Do a yogurt cup with a swirl on top of it. and then use the ewe like its a logo on the cup with the colors from #84. Have the swirl just overlap the arch slightly.

13 years ago
 
Client
still like the ewe from #70, with the color change
13 years ago
 
Logo Designer
New revision added following your suggestions.
Thank you!!!

(This comment references Entry #103)
13 years ago
 
Client
#103 has a nice feel to it!

his feet are kind of dark. can we ad some white space to them?

also it kind of looks like a cup cake and not a cup full of yogurt. can we play with that?

also would still like to see it on the bottom with him on a cup
13 years ago
 
Logo Designer
New revision added.
Thx!!

(This comment references Entry #114)
13 years ago
 
Client
like #117 of the new versions the best.

his feet are a little pointy, can round them off a little?

cup is better, but still a little off. maybe something like this:
http://ediblejoy.files.wordpress.com/2008/03/red-mango-yogurt.jpg

they are usually wider than they are tall.

can you put it under the arch?
13 years ago
 
Client
#117 have someone in our camp that REALLY likes your Ewe. I'd love to see it incorporated into a logo with a more collegiate feel to it. Our store is right near a university. Thought we'd try that look out a bit.

Thanks!
13 years ago
 
Logo Designer
Thank you so much for your comments.
I've just added new revisions (university emblem style).
Thank you!
13 years ago
 
Client
Thanks for the new ideas!!

I removed all of the ones with the dark background in the circle. They were a little too dark and industrial for us.

We like the direction of #164 and #165! we like the color combo in #165 so lets work on that one.

can we remove the rivets on the outside of the big circle. Remove fresh and delicious and then put the self serve frozen yogurt line where fresh and delicious was on the bottom. Keep it big though, dont resize it to the fresh and delicious size. Then lets move the YogurtU line up, and bring the spoon down. If possible, can we make the spoon more "sketch" or "drawn" looking?

Thanks !!!
13 years ago
 
Logo Designer
New revisions added with four different sketches in the spoon.
Thank you!!
13 years ago
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