YogurtULogo Design Contest

Logo Design Contest
Contests / YogurtU

YogurtU has selected their winning logo design.

For $375 they received 244 designs from 19 different designers from around the world.

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3rd
#25

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New
#166

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#132

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#131

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#129

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#128

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#127

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#126

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#115

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#107

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#74

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#64

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#61

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#41

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#22

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#169

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#167

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#130

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#122

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#111

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#104

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#100

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#96

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#89

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#81

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#78

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#77

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#75

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#73

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#66

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#65

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#47

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#42

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#38

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#33

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#31

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#30

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#29

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#27

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#26

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#24

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#23

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#21

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#20

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#19

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#18

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#17

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#14

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#13

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#11

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#8

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#7

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#6

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#5

Discussion

 
mes
Logo Designer
any thoughts to this?

(This comment references Entry #5)
13 years ago
 
Client
We like how the size of the word yogurt is different from the letter U. Not sure if we like the smile face under it. maybe a fun cartoon spoon?

This is a big step in the right direction. Like the length of it.
13 years ago
 
Client
can you try a pink that is not so bright. maybe a blush pink, or a very soft pink. If the blue from #5 is different than the blue in #6, we like the blue from #5.

maybe even play with a slightly softer blue.

also increase the size of the "self-serve frozen yogurt"
13 years ago
 
mes
Logo Designer
Hi there, thanks for your feedback. I softened up the colors a bit. What do you think?

(This comment references Entry #7)
13 years ago
 
mes
Logo Designer
a more pronounced swirl for the o

(This comment references Entry #8)
13 years ago
 
Client
a couple of things:
1. we dont like the smile. if we can get versions without that, that would help
2. not sure if we like the pink outline, so we've moved #5 to the top
3. we like self serve frozen yogurt in one color, on one line. just bigger

still looking for a potential design that has a spoon or other elements incorporated with it.

Would be interested seeing this with a more MODERN look to it.
13 years ago
 
Client
Still would like to see no smile and and the addition of a spoon in entry #8.
Thanks
13 years ago
 
mes
Logo Designer
Spoon and no smile :)

(This comment references Entry #11)
13 years ago
 
mes
Logo Designer
new spoon

(This comment references Entry #12)
13 years ago
 
Client
Thanks for the new entry!

#14 like that the spoon color matches the U color. like the uneven-ness of the self serve frozen yogurt line. like it all one color.

Would it be possible to see the spoon look more hand drawn?

Maybe try it in a different place too? Maybe under the yogurtU, or between the t and the u?

Also can you try different fonts for the yogurtU part, something more slim and modern?

Thanks!
13 years ago
 
Client
Also on #14, dont think we like the "o" as a different color. Let's keep the word yogurt the same color.

Thanks!
13 years ago
 
mes
Logo Designer
hand drawn spoon a new font

(This comment references Entry #15)
13 years ago
 
mes
Logo Designer
new location of spoon

(This comment references Entry #17)
13 years ago
 
Client
Thanks for the new looks!

#17. We dont like the stuff on top of the spoon. this new font has a bit of an asian look to it. can we go more modern? Lets keep the self serve frozen yogurt in blue, or try it in a grey to match a grey spoon.

Take a look at this link. Something like this spoon and font that we came up with:
http://bernsteinmurphy.com/logo1.jpg
13 years ago
 
mes
Logo Designer
ok thanks for the link. i will subit another version
13 years ago
 
Client
MES:

looked at your portfolio, and liked some of the work you've done for US Liquor and Wine, Unified Communications, and Camille's on the River.

Maybe try playing off those types of fonts. Simple. Fun. Clean
13 years ago
 
Client
#18. Lets work on the spoon. a slightly darker grey. No yogurt on top. Font is better, but maybe something a little less round. the "g" looks funny. And the "u" now lacks some character.

13 years ago
 
mes
Logo Designer
something like this?

(This comment references Entry #19)
13 years ago
 
mes
Logo Designer
or this?

(This comment references Entry #20)
13 years ago
 
Client
Thats warmer!

#20 like the spacing between the t, spoon and the u

maybe a font somewhere between #20 and #19. I think #19 is too rough, and #20 too rounded on the edges.

I like the size of the self serve line on #20
13 years ago
 
Client
#19 is a CLOSE second in the rankings

I like how the "o" in yogurt is a slightly different size. maybe center the "U" between the top and bottom of the word yogurt
13 years ago
 
mes
Logo Designer
ok. here is another version. i just saw the comments from above and will work on that too

(This comment references Entry #21)
13 years ago
 
Client
#21 is better, but not a fan of the G or Y now. A little too clean, maybe a font closer to #19 yogurt
13 years ago
 
mes
Logo Designer
more centered u for #19

(This comment references Entry #22)
13 years ago
 
Client
#21 U is too big i think
13 years ago
 
Client
not sure how #19 and #22 differ, but we liked the spacing on #21 better
13 years ago
 
mes
Logo Designer
What about this?

(This comment references Entry #23)
13 years ago
 
Client
#23 can you make the U a little smaller?
13 years ago
 
mes
Logo Designer
slightly smaller u

(This comment references Entry #24)
13 years ago
 
Client
#24 looking better!

Thanks for your work! We're moving in the right direction

can we try to incorporate the light pink swirl on the spoon from #24
13 years ago
 
Client
maybe also rotate the spoon in #24 a few degrees to the right. very slightly
13 years ago
 
mes
Logo Designer
rotated

(This comment references Entry #25)
13 years ago
 
mes
Logo Designer
an ewe!

(This comment references Entry #26)
13 years ago
 
Client
Thanks for the effot MES!!

#26 its a cute ewe. not sure if we like how he's floating up there. like how his body is an outline. legs are a little too straight.

just posted another idea I came up with:
http://www.bernsteinmurphy.com/logo2.jpg

take a look and see if we can blend your #26 and my link...
13 years ago
 
mes
Logo Designer
Like This!

(This comment references Entry #27)
13 years ago
 
Client
#27 headed in the right direction! Top hump makes him look a bit like a hunchback. can you bring that hump down? Dont need the grey shading on the lower half. Can you make the Y more pronounced and maybe displace the other letters a little bit? And then lets see if we can make his face not be dark, try it in white.

13 years ago
 
Client
#27 can you also make the outline of his body touch the top left center of the "U" and then have the left side of him touch the other "u" or "r" in yogurt....

Thanks!
13 years ago
 
Client
#27 also make his outline color match the grey in the self serve yogurt line
13 years ago
 
mes
Logo Designer
better?

(This comment references Entry #29)
13 years ago
 
mes
Logo Designer
displaced the letters in yogurt

(This comment references Entry #30)
13 years ago
 
Client
#29 I feel like the YOG are closer together than the URT. can you play with the spacing?
like the unevenness of the letters in yogurt on #28.
Can you make the "y" a little more pronounced. Same with the U.
Then make self serve frozen yogurt in centered in between the Y and U.

I like his body shape, but can we tweek the head a bit? We'd like an angle like he's looking right at us.
13 years ago
 
Client
#30 can you bring the bottom of the U down a little bit, then center the self serve line inbetween the Y and the U?
13 years ago
 
mes
Logo Designer
Looking right at "ewe"

(This comment references Entry #31)
13 years ago
 
mes
Logo Designer
Thicker lines for the ewe

(This comment references Entry #33)
13 years ago
 
Client
can you make the bumbs on the ewe a bit more even on #33 and #31?

Body is cute, but still not sold on his face. Reference #32 for cute factor.

Maybe his face is too elongated? Not sure if we like the creepy smile :)

Thanks!!!
13 years ago
 
mes
Logo Designer
new more even ewe. what do you think? a bit cuter...

(This comment references Entry #38)
13 years ago
 
Client
#38 is getting cuter! I'm thinking i like his ears. I dont like how his head is the whole left side of his body now though. Maybe make it a little smaller like he's looking right at us. maybe play up the ears a little bit. and maybe a slightly more rounded body.

Thanks!!!
13 years ago
 
Client
now #47 looks a bit too much like a cloud. Can we add a tongue or something to his face? can he disappear into the top center of the left side of the U?
13 years ago
 
Client
bringing back #22 !!!

can we fix the spacing between the t, spoon, and u please

and then add a pink swirl to the spoon?
Thanks!!
13 years ago
 
mes
Logo Designer
#22 again with edits!

(This comment references Entry #61)
13 years ago
 
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