YogurtopiaLogo Design Contest

Logo Design Contest
Contests / Yogurtopia

Yogurtopia has selected their winning logo design.

For $300 they received 140 designs from 20 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Creating the perfect world, one cup at a time
What We Do
Self-serve frozen yogurt in a modern/postmodern contemporary environment that is welcoming, fun and edgy.
Industry
Retail
Color Preferences
Warm and sweet accented with silver metallic. Think of sprinkles, vanilla yogurt, and strawberry yogurt, mint green. No actual fruit, keep it to 2 or 3 colors max. See www.karimrashid.com for more colors, he has a great pink suit on.
Our Ideas & Additional Information
http://www.yogurtology.com/ (Like the clean font)
http://www.karimrashid.com/ (great design through energetic forms and colors, check out the forms at the bottom)
Additional Ideas: A globe possibly incorporated into the logo, Universal Studios like - but very open to other ideas as well.
Themes
Modern
Simple
Colorful
Luxury
Refined

Entries

Order by
Ranking
Entry Number
1st
2nd

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4th

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6th

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10th
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Discussion

 
Client
Can we start trying to put the globe on the left of yogurtopia?

Being able to deliver native .ai files is appreciated.

**Inspiration is karimrashid.com. Please visit site prior to making entries.

For color information: I think I misled everyone at first. My thoughts going forward are subtle colors (light pink, light silver, light mint). No sprinkles. Integrate the feeling of yougurt, waves of yogurt (entry 4 in the Y) in a subtle way. If you decide to use a globe to portray "utopia" then don't make it the focal point of the logo. I do not want it to be busy.

I like classy, elegant, simple looking things. I want it to remind you of a yogurt shop that is modern contemporary but comfortable.
14 years ago
 
Logo Designer
Hi! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of new entries.
~~ Ranking gets your contest noticed! Unless your contest is private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for designs ranked in the top 10. We like to earn points.

~~ NOTE: While in JUDGING mode, the designer ranked in 1st can still submit revisions.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914
14 years ago
 
Client
Guys its coming down to the last couple days. Please read your comments and submit your logos.
14 years ago
 
Client
I am leaning more towards the logos with the graphic on the side. I really like sticking to no more than 2 colors.
14 years ago
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