Our Target Audience:
Hip, young, highly affluent professional yacht crew and private yacht owners. Private yacht crew work and live on some of the most beautiful yachts in the world. They are used to high end living in the yacht community, but they have a special organic style, think flip flops, khaki shorts and expensive polo. This logo will be used to develop branded products, like clothes etc. Think of a Nautica style logo. Yacht Owners (the rich of the rich) will also be attracted to this hip brand.
Our Ideas and Additional Information:
Use the yachting theme, boats, sailboats, ocean waves, propellers etc.