Y2 Yoga Logo Design Contest

Y2 Yoga has selected their winning logo design.

For $300 they received 187 designs from 48 different designers from around the world.
Contest
Logo Design Brief
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Sol007
United States

What We Do

We are a yoga studio that teaches a variety of practices from power yoga, to ashtanga yoga, to yin yoga.

Industry

Sport

Top Three Things to Communicate

#1 - Modern/Cool
#2 - Peaceful
#3 - Universal/Inviting

Our Target Audience:

20-49

Color Preferences

Blue, but not a mandatory

Our Ideas and Additional Information:

See y2yoga.com for info behind the concept.

Our first thought was to make it elemental, like the periodic table, but we want it to be fresh and not plain and boxy.

Our second thought was if that wasn't attainable then maybe we would take an abstract route and go with something that may or may not even have anything to do with the concept specifically but addresses the idea of yoga, peace, tranquility, and coolness.

Themes

Colorful
Bright
Luxury
Economical
Playful
Modern
Refined
Sporty

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Discussion

Discussion

Sol007
United States
One thing we considered was embedding the symbol for OM with a Y and 2. One designer we started with showed us an example of this bu never followed up. It sort of seemed cool.

We really want a logo that we can eventually use for a clothing line. See lululemon.com and Prana.com for examples.

Good start guys!
13 years ago
Sol007
United States
Common references of yoga are the lotus flower and Om symbol, so we would like any reference to these things to have a fresh look to them and not just be obvious.

Also, either the "Y2" or image associated with the logo, should be very recognizable. We don't want it confused with any other brand.

The web 2.0 look is cool, but remember that we need to be able to put it on a t-shirt.So, even though we like reflections, and they may be fine for the website, we can't put that on a pair of paints.

Thanks
13 years ago
Sol007
United States
We like the direction of abstract logos like #'s 9, 10, 21, 22, 23, 25, 27. If the the lotus or om symbol is used it needs to be presented in a way that is not obvious. We have also seen some examples of designs using the bonsai tree, but again in an abstract form. Just fyi
13 years ago
Sol007
United States
"Namaste" is another common yoga saying. It means "the spirit within me, honors the spirit within you."

Ideas involving hands at prayer might achieve this sentiment.

13 years ago
Sol007
United States
Some tying in of the "y2" either directly or abstractly is encouraged but not necessary. We are a yoga studio but we may pursue a clothing line down the road. Brands like "I Love Yoga" and "Be Present" can have brands that are also the tag line, so the logo doesn't have to represent the name. Y2 Yoga is our studio name but doesn't necessarily have to be the name of the clothing line. Just giving offering thoughts.

Thanks.

13 years ago
Sol007
United States
We like the abstract OMs coming in. The only criticisms we are getting is that for those customers that are not familiar with the studio and its name, they may not make out the name "Y2" out of the logo. # 71 solves this by just re-writing the Y2 underneath. This may be the easiest solution to this, but if anyone would like to attempt to subtly clarify the "Y" from the "2" without sacrificing the symbol, then we would really like to see that.

Great jobs guys!
13 years ago