Xpedite Auto TransportLogo Design Contest

Logo Design Contest
Contests / Xpedite Auto Transport

Xpedite Auto Transport has selected their winning logo design.

For $375 they received 205 designs from 23 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Swiftly transporting autos with care.
What We Do
Xpedite Auto Transport is a licensed, insured and bonded auto transport broker with access to hundreds of licensed, insured and bonded trucking companies to help consumers and businesses transport cars, SUVs and trucks anywhere in the U.S.
Industry
Automotive
Color Preferences
Please visit the URL www.xpediteautotransport.com to see our colors. We would like the logo to "work" with those colors. Please disregard the current logo. While we are open to red and black we are not locked into those colors. The blue we use has a nice tone and we would not mind seeing it blended in the logo if it makes sense. The colors will really depend on the style of the logo. Our website uses red, green, blue, black and grey. Please tell us what PMS colors and related web colors so we can make sure we are understanding the color for web and print.
Our Ideas & Additional Information
We want to see your level of creativity so we don't want to over direct you. However, for some of the designs here are some ideas: you can leverage the X in Xpedite to make it give the feeling of a road or crossroad (without literally it looking like a road). You can also consider using some type of swish mark that runs horizontal somwewhere that has wheels on it as if we are abstractly showing that we transport autos. You could use the same concept to indicate we the "swift" part of our tagline. Just make sure it is classic and trusting and not too playful and cartoonish. We also would be interested in a seal approach like Starbucks uses as this shows credibility. Last, in the word Xpedite, we wonder if you could some use the circle part of the letters "p" and "d" to resemble subtle "headlights" of an auto. We hope the designers will develop a range of concepts rather than extensions of each others so we want to give some latitude.

See some logos attached that we feel like are strong logos. However, we are not implying you use these designs we just want you to see what we feel like a quality logo looks like.

And visit, www.xpediteautotransport.com to learn about what we do and our brand.
Themes
Feminine
Necessity
Refined
Secure

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Discussion

 
Client
Please review the www.xpediteautotransport.com website to review our color pallet. We do not use orange as it is not a good fit with our color pallet. We use red, green, black, blue, grey.

Please also make sure if you use a color it is close to the ones in our color pallet or if a different color that it blends very well with our color pallet. Thanks for your submissions.
11 years ago
 
Client
#12 I like the circle part to reflect a headlight but feel like overall it is a bit busy with the road on bottom, dimensional X and the circle/swish. The colors should also be in our color pallet on our website as we don't use orange or the brown/red. We use more of a deep red.
11 years ago
 
Client
To help you, rere are the colors of our color pallet. Rather than having many variations of the colors, perhaps it is easiest to work with these colors. For the green, that can be a shade brighter or lighter as long as it is in the same tone.

Red: #A81A12 or RGB 168/26/18
Blue: #6b90e0 or RGB 107/144/224
Green:#75992d or RGB 117/153/45
Black:#000000
Grey:#333333 or RGB 51/51/51

Please take a look at these color so the logo works with these colors.
11 years ago
 
Client
Hello. Thanks for submissions. Please don't use arrows. We are not a fan of them. And we are looking as well for some emblem like approaches and some with artwork. We have seen some beautiful logos from your portfolios and are excited to see a more diverse range of options.
11 years ago
 
Client
IMPT: I am trying to update the creative brief in the section called "Our Ideas". Please don't take this section as the only way. We are not locked into any of our ideas. In fact, since you are the designers and we are more interested in seeing your ideas. We are hoping to see a wider range of options. While we are doing some ranking regularly we are waiting until the end to see all of the options we get. If you have questions, please feel free to send a private message and we will respond.
11 years ago
 
Client
Top 5 designers: We have sent you each a private message with variations to your designs that we have ranked. Please let us know if you have questions. And of course, you are always welcome to also submit anything new if you desire.
11 years ago
 
Client
Please make sure we see a version of the logo also with our tagline but make sure it is a duplicate of the logo so we can see it with and without the tagline.

The tagline is as follows:

Swiftly transporting autos with care.
11 years ago
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