XL Cyclist Logo Design Contest

XL Cyclist has selected their winning logo design.

For $675 they received 159 designs from 22 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
tmj0495
United States

Slogan

For cyclists who don't fit the mold

What We Do

Our audience is a group that is underrepresented in the cycling community. Cyclists that don't fit the traditional stereotype of skinny, short, lean. We are representing tall, heavy, uniquely proportioned riders who struggle to find answers to questions that we all have.

Industry

Sport

Color Preferences

This is something that I am not 100% set on, but I think that Black/Grey as main colors with accents of Blue/Red fit our personality.

I am not committed to any color scheme, so recommendations are definitely welcome

Our Ideas and Additional Information:

Our current logo is juvenile at best, can be found here: https://xlcyclist.com/

Themes

Masculine
Colorful
Necessity
Classic
Raw
Adventure

Style Inspiration

Entries
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Discussion

Discussion

tmj0495
United States
I like the options so far. One thing I would like to see is perhaps the inclusion of bike chainring or bike chains in the logo. We also aren't focused on overweight riders necessarily so any riders on bikes shouldn't be overweight (tall cyclists are also outside of the standard cyclist stigma)

We are focused on mountain biking and gravel biking so maybe a little more "rustic" or "gritty" spin on the logo would be nice to see
3 years ago