XL CyclistLogo Design Contest

Logo Design Contest
Contests / XL Cyclist

XL Cyclist has selected their winning logo design.

For $675 they received 159 designs from 22 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
For cyclists who don't fit the mold
What We Do
Our audience is a group that is underrepresented in the cycling community. Cyclists that don't fit the traditional stereotype of skinny, short, lean. We are representing tall, heavy, uniquely proportioned riders who struggle to find answers to questions that we all have.
Industry
Sport
Color Preferences
This is something that I am not 100% set on, but I think that Black/Grey as main colors with accents of Blue/Red fit our personality.

I am not committed to any color scheme, so recommendations are definitely welcome
Our Ideas & Additional Information
Our current logo is juvenile at best, can be found here: https://xlcyclist.com/

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Discussion

 
Client
I like the options so far. One thing I would like to see is perhaps the inclusion of bike chainring or bike chains in the logo. We also aren't focused on overweight riders necessarily so any riders on bikes shouldn't be overweight (tall cyclists are also outside of the standard cyclist stigma)

We are focused on mountain biking and gravel biking so maybe a little more "rustic" or "gritty" spin on the logo would be nice to see
7 years ago
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