Workout Boss Logo Design Contest

Workout Boss has selected their winning logo design.

For $300 they received 90 designs from 14 different designers from around the world.
Contest
Logo Design Brief
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workoutboss
United States

What We Do

We are the worlds gym bag.

Industry

Sport

Top Three Things to Communicate

#1 - Strength
#2 - Curiosity
#3 - Fitness

Our Target Audience:

Female Personal Trainers-An appealing logo that they can ally themselves with and feel comfortable referring their female clients to as well as wearing a tank-top with the logo on it. Male trainers- I want them to think Arnold Schwarzenegger himself uses this company and drives around in his Hummer with our logo slapped on the side.
The Client: Women (ages 23-55) Women who are too busy to get to the gym and would like to feel comfortable knowing they can come to my site and find products they can use at home. Men (ages 18-55)- I want them to know they can find protein powders, gloves, & trendy products promising the "biggest pecs. "
This logo symbolizes a lifestyle. The lifestyle of the young professional(22-28) trying to balance a career, personal life, love life, family, and health. This is the lifestyle of the professional (30-44) who has a more stable life and wants to maintain their health and well being and realizes the importance of doing so. This is the lifestyle of the CEO who always knew the importance of good health and now has the time to do something about it and enjoy their golden years.
Like I said, I want this to be the logo for the "worlds gym bag", a logo EVERYONE feels comfortable turning to when they need fitness.

Color Preferences

soft blue, black, white, grey,

Our Ideas and Additional Information:

I would like to see an outlined of a silhouette of a figures' upper body with its arms crossed almost as if done with a soft paintbrush, before or behind the "W". Would prefer a logo with an image before "Workout Boss", or in the center possibly. I would like any figure to be none gender specific, if it has long hair and still could be a man fine, if it's just an oval head, great, also that means not too much muscle definition please, but still fit. This logo will be going across the top of the website and on T-shirts so I would like it to be more horizontal than it is vertical. It must look solid with not too much detail, like the Target logo, one look and you know what it is. Thank you.

Themes

Masculine
Loud
Necessity
Modern
Sporty

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Discussion

Discussion

workoutboss
United States
This exactly what I had in mind, can the silhouette be less edgy and the white transparency be removed so the letters stand out. Our goal is to be the "AUTHORITY" in fitness equipment. Thanks keep up the good work!
13 years ago
workoutboss
United States
maybe some designs with the name outlined. ty.
13 years ago
workoutboss
United States
Could someone try a Workout Boss logo encased in a cement cylinder with a large silhouette standing behind it gripping it in its hands and the cylinder almost about to break and slightly bent? Thanks for all of your hard work. There are so many great ideas already!
13 years ago
workoutboss
United States
I'll be out til 9pm CST so I'll check back with my feedback then THANKS!
13 years ago
workoutboss
United States
I would just like to say thank you to everyone for submitting so many wonderful design ideas. Some things to keep in mind while designing this logo:

1. Gender neutral
2. Must be some "boss" type silhouette
3. Keep it simple
4. Keep it modern

Please use these characteristics as a guideline for any future designs.

Thank you all!

Regards,

Chris Aiello
Workoutboss
13 years ago