Our Target Audience:
Female Personal Trainers-An appealing logo that they can ally themselves with and feel comfortable referring their female clients to as well as wearing a tank-top with the logo on it. Male trainers- I want them to think Arnold Schwarzenegger himself uses this company and drives around in his Hummer with our logo slapped on the side.
The Client: Women (ages 23-55) Women who are too busy to get to the gym and would like to feel comfortable knowing they can come to my site and find products they can use at home. Men (ages 18-55)- I want them to know they can find protein powders, gloves, & trendy products promising the "biggest pecs. "
This logo symbolizes a lifestyle. The lifestyle of the young professional(22-28) trying to balance a career, personal life, love life, family, and health. This is the lifestyle of the professional (30-44) who has a more stable life and wants to maintain their health and well being and realizes the importance of doing so. This is the lifestyle of the CEO who always knew the importance of good health and now has the time to do something about it and enjoy their golden years.
Like I said, I want this to be the logo for the "worlds gym bag", a logo EVERYONE feels comfortable turning to when they need fitness.
soft blue, black, white, grey,
Our Ideas and Additional Information:
I would like to see an outlined of a silhouette of a figures' upper body with its arms crossed almost as if done with a soft paintbrush, before or behind the "W". Would prefer a logo with an image before "Workout Boss", or in the center possibly. I would like any figure to be none gender specific, if it has long hair and still could be a man fine, if it's just an oval head, great, also that means not too much muscle definition please, but still fit. This logo will be going across the top of the website and on T-shirts so I would like it to be more horizontal than it is vertical. It must look solid with not too much detail, like the Target logo, one look and you know what it is. Thank you.