WorkLife Nation Logo Design Contest

WorkLife Nation has selected their winning logo design.

For $300 they received 278 designs from 40 different designers from around the world.
Contest
Logo Design Brief
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Judy Martin
United States

Slogan

Success, Serenity & Significance 24/7

What We Do

WLN brings you breaking news on the pioneers, cutting-edge tools, and innovative companies making the work life merge a positive journey of exploration while cultivating success, serenity, and significance in our 24/7 world.

Industry

Media

Top Three Things to Communicate

#1 - The merging of the working and living experience in a 24/7 marketplace
#2 - Success, serenity and significance are not mutually exclusive
#3 - WLN is a sophisticated cutting-edge information company communicating on work life culture

Our Target Audience:

Age: 25-60 -Looking to appeal to the technoset, but to also include the boomers. Global reach is important. Users are educated, sophisticated, web users with disposable income,
They are striving for balance in a 24/7 world. Liberal social entrepreneurs or corporate folks open to new ideas about work life balance

Color Preferences

Blue, white - I'm open

Themes

Colorful
Bright
Loud
Modern
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

Judy Martin
United States
#1 I like the block letters as it offers a sense of authority - but the symbol doesn't work for me. Looking for a bit more depth overall. thanks
13 years ago
Judy Martin
United States
I like the color in #1 and the inclusion of the tagline, but due to complexity with so many words - logo doesn't really work as well.
I like the simplicity of #2 but I's lke to includ the tagline.

Thinking that the words should be the logo.. maybe with a city feel to the letters... could they be buildings?
Just a thought.
13 years ago
Judy Martin
United States
I like the jewel colors, blue. gold, green but no attachment other than blue.
13 years ago
Judy Martin
United States
#1 Like the buildings - not sure how it will translate in a smaller logo - like the vibrancy of it - but too many colors. Might be too busy - although i like it.

Colors that feel best to me> Jewel colors .
13 years ago
Judy Martin
United States
I like the colors on #6 and the news feel of it - but i think it's too busy. The words need to be part of the logo.
13 years ago
Judy Martin
United States
Love the colors #17
Love the depth and insight in #7
Three-D block letters would be more enticing for #16, but it's clean simple and best gets message across
I'd like to see better use of the words "WorkLifeNation" as the main part of the Logo.



13 years ago
Marian Fusek
Czech Republic
Thank you for comments, I will remake it and send it soon.
13 years ago
Judy Martin
United States
Interested in fonts which are thicker and have more depth.
I like #22 which uses all caps - but different sized fonts.
Like the clean sleak look of #19 - like the font and colors, but symbol is still too bus i think.
Worklife should be larger than the word nation i feel. Thanks to all for your creativity.
13 years ago
Judy Martin
United States
Colors: Gold Blue and black are best.
#31 Have to be able to read the slogan - it's a little small. -great depth on the buildings though - like it a lot.

Still hoping to see more Upper case but with different font sizes.. ie #34
13 years ago
Marian Fusek
Czech Republic
Hello Judy,

maybe because of my english but I don't understand.So you want the font used in #25 but with upper case of WLN. Isn't #32 what you are looking for?
13 years ago
Judy Martin
United States
Yes Marian - #32 is what i was talking about - it was in answer to another logo. It was not you. Thanks.

The latest is that I have shared these logos with several people and am getting voted down on the buildings.

I'm open to other symbols that convey the merging of the working and living experience with success, serenity and significance in a 24/7 world.

I'm not a designer so I'm going to really open this up and not be attached.

Thanks to all for your time and effort.
13 years ago
Judy Martin
United States
I like the idea of balancing the suitcase and heart - in #46
Also like the idea of the wave - refreshing the city landscape - #45
If you want to learn more about my work head to http://www.judymartinspeaks.com

My logo there is a diamond. the idea of being grounded on the earth and in higher self
but WLN is more business based - practical.
13 years ago
Judy Martin
United States
Still open to new ideas; FYI - WLN is trademarked.. WorkLife Nation TM (little letters of course)

The idea of the globe was a good one I think.. the feeling of 24/7.
13 years ago
Judy Martin
United States
The human element and bonding the working and living experience in a whole new way are crucial to this logo.
13 years ago
Judy Martin
United States
Really want to stick with rich jewel colors of Blue and gold. More modern fonts.
13 years ago
Judy Martin
United States
Great idea to make the O a globe #102 Really like that.
Still looking for more of a human feel to logo.
If you use a human figure it needs to be more abstract - genderless if you will #96 I like the font but need to see different human.
13 years ago
Judy Martin
United States
I appreciate the time and effort all are putting in.

A few things: The globe needs to clearly have the NorthAmerican face on it - right side up.
I think WorkLifeNation should read as one word with only the coloring of the words separating them.
Still waiting for someone to do a generic man that works.

For example...
WorkLife (blue) Nation (gold)
13 years ago
Judy Martin
United States
Still going for that gender-neutral figure next to the word part of the logo. Hoping someone can come up with a new human!
13 years ago
Judy Martin
United States
What I'd really like to see is a stick figure human holding the globe in a serene fashion in front of them . That's the best way i can put it. Plz have the globe face showing north america and europe right side up.
thanks!
13 years ago
Judy Martin
United States
A note to all: First thanks for your time.

If you use a globe -pleaes show right side up with the US- north america and the ends of europe showing.

I noticed on many of the logos - when you blow them up the Success, Serenity and Significance get blurry. Please make sure the logos are a decent size so i can see them and show them to people.

Thanks
13 years ago
Judy Martin
United States
I am open to just about anything new and creative at this point.
13 years ago
Judy Martin
United States
Hi folks,

Looking for a logo that integrates the working and living experience in a positive way.
Colors: Jewel Blue & Gold - for the WorkLife Nation. Seeing a lot of variations on the theme instead of original work.

Hoping for a human figure of some sort that is more abstract - but doesn't look juvenile.
If you use a globe - please be sure it is right side up and that North america - meaning Canada,US and SouthAmerica are right side up so we can see it.
13 years ago
Judy Martin
United States
Hello Folks - Thanks to all who hung in there. This is the first of many logos.

It's the 11th hour and #151 is leading but here are some thoughts after canvasing my camp.

Still like #151 the best - but I'm getting mixed reviews on using the typical globe and the abstract figures. Some say that logo is too busy. But I think it looks much better with the changes that were made.

A thought came to me. The world is flat in our 24/7 new economy.

Had this thought of a 3D cube. The flat earth on one side, An abstract human on another, Also - the image of a sun is on my mind. One more thing - career is no longer up a ladder. It's a lattice. Multi - dimentional.

We are integrating the human experience in business and at work in a brand new positive way. Practically - and still with laser- sharp business acumen. But we're smarter, more relaxed and more passionate about work as vocation - not just the almighty dollar. Clean, modern, with breathing space. simple but sharp.

Best to all,
13 years ago
Judy Martin
United States
Hello everyone,
Getting ready to wrap up but in the 11th hour I see more that I really like.
I'll be off line traveling a bit today, but up through the night to nail this.
Please keep em coming if you feel energized - the cubes are scoring high with me. But that first one is still a favorite.
Best...
13 years ago
Source 52
United States
Thanks Judy
It was a great contest, and it was exciting to participate in your contest, your feedback was very helpful, great guidance.

Cheers,
maxk.
13 years ago