Work Smarter Analytics >Logo Design Contest

Better Decisions with Data

The brand will target small- and medium- sized business that are large enough to have collected data but too small to have an in-house analytics person or department. We will help organizations answer their business questions with data and advanced analytics tools (machine learning, artificial intelligence, etc.).

Though I chose consulting below, it is not a typical consultancy based on hunches. It is a science-based approach to data-driven decision-making.

I’m open to blue, green, purple, yellow, black, grey. I’m assuming white will be present in the background. I don’t want a complicated logo with five or six colors, but rather I’m expressing openness to the colors I listed. One or two beyond black/grey would be fine.

The word associations that drove me to choose those colors are knowledge, trustworthy, wealth, joy, intellect, luxury, sophisticated, perfection, purity, and clean. I want the brand to be approachable, but sophisticated.