I’d prefer a logo that includes both the Wizby name along with an icon or a “combination mark” that combines the name Wizby within the icon. This way the icon can sometimes be used separately from the word Wizby (for example: as an app icon, a fav icon, or as an emblem on the front of a hat). Either the entire logo or an icon element needs to scale down nicely so it can be used as a fav icon on a web browser or an app icon on a mobile phone. I’m not opposed to a “wordmark”, but it would have to be a unique font that looked modern but not something everyone has seen used many times, and you’ll still want to consider what kind of fav icon or app icon I could use.
Though not required, I love logos that have a clever aspect to them. For example, logos that use white space or negative space in the design, or some slightly hidden element, or using elements of the logo in a way that forms an object related to the service of the company. Again, this isn’t required, but I really like logos that utilize any of these features. I don’t want the logo to be too busy or intricate (I prefer clean, simple logo designs). The logo needs to be easy to produce when embroidered on a shirt or baseball cap.
I have uploaded a PDF document with several logos I like and what I like about them which is worth looking over. You can also view it at the following link
http://bit.ly/2DeUDEP.