WishnowLogo Design Contest

Logo Design Contest
Contests / Wishnow

Wishnow has selected their winning logo design.

For $275 they received 161 designs from 17 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
no slogan currently
What We Do
Our organization designs and creates contemporary clothing for women ages 35-55.
Industry
Retail
Color Preferences
Our logo will be used as a label in our clothing. We would like to see options with ivory on taupe as well as black on white. We are also open to other color options that are refined. The label colors need to be sophisticated and relatively simple while still being elegant, chic/girly, and fashion forward.
Our Ideas & Additional Information
The logo needs to be on a rectangle with the dimensions of 2.5 inches long by 0.75 inches tall. We want the name "Wishnow" to be the main element of the design. We would like to see both font only (something designed, a special font) as well as designs that also incorporate other visual elements or artwork that make the label interesting. You can reference other contemporary label styles from department stores. We want the label to be fun while also being sophisticated and also feminine. We do really want to add a fun chic and even slightly boho element. We attached two images of a paisley print and maybe a medallion or paisley can be incorporated in the background or a letter. We do want to add a sense of fun to the label while still keeping it missy. We really want to see more than just font.

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Discussion

 
Client
Hello Designers! Thank you for your submissions so far. Here are some further guidelines we would like to provide since seeing some of your submissions:

-We do not want to see upper case/lower case font mixed (either all caps or all lower case)
-We want to keep all additional artwork/graphics contemporary and not too cheesy (hearts and flowers are a little to young for our customer)
-We want to keep designs to 2 colors only and colors muted (nothing to bright please)
-Our customer is kind of a blend of Anthro and Zara and may shop at stores like Nordstroms (she is most likely a trendy but conservative mom wearing career or going out clothing)

We are attaching some additional images to reference of our old labels that we are updating as well as logos from other brands we like! We do want to see artwork with graphics in addition to words but are leaning more towards artwork that is abstract/line work (please keep it contemporary)
8 years ago
 
Client
Hello Designers, thank you for your submissions so far! For designs that are font only we really want to incorporate some other element that makes it interesting. Maybe a letter replaced with a cool boho abstract design. We attached images of medallions and paisley we like. We would like to see this incorporated somehow (a simplified version) but something along those lines. We need to have something more going on than just simple type, something that makes it stand out. While our customer is contemporary and sophisticated she still is fun and adventurous (but not cheesy, no hearts and stars please)
8 years ago
 
Client
We will be choosing finalists today! We were out of the office over the weekend!
8 years ago
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