What We Do
WinterBranch is a family company, a collection of business ventures that grows and evolves over time - holdings are primarily real estate at this time, also some consulting practice.
Our Target Audience:
The brand Winter Branch should reflect the loving family / togetherness orientation of the company. Some words we would associate with the Winter Branch brand are serene, genuine, creative, ethical, democratic (as in for all), wise but with a dose of friendliness. The idea of the name Winter Branch is to reflect the comfort and quietness of winter and also the idea of rebirth, growth and evolution this branch in winter will undergo, come spring. One more idea related to the WinterBranch is they are often seen in nature with berries, providing nourishment to animals in winter and also color to the landscape. (This idea does not need to be reflected in all logos, just a possible image to build on).
Our Ideas and Additional Information:
One more thought:
The initial use of this logo will be on a sign in front of a building where rental office and warehouse spaces are offered to small, non-retail businesses. The sign will be a 2 color dura trans type sign. The building will be called "WinterBranch Commons" - but we only want the Winter Branch logo designed at this time. Logo will also be used for email sign offs, documents, website in the future.
6. Styling should be simple, clean - modern but not stark. Perhaps with a slight vintage (not retro) feel. Would like logo to have an illustrated or imagery element that is unique and helps express the brand.