Winter Haven Economic Development CouncilLogo Design Contest

Logo Design Contest
Contests / Winter Haven Economic Development Council

Winter Haven Economic Development Council has selected their winning logo design.

For $275 they received 102 designs from 17 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
The Winter Haven Economic Development Council’s mission as a private, non-profit consultant is to foster expansion of existing businesses and industry, attract new high-skill, high-wage business and industry; expand economic and job opportunities for Winter Haven residents; broaden the local tax base and enhance relationships with local, regional, state, national and international economic development organizations and agencies.
Industry
Consulting
Color Preferences
Our city is lush and contains many lakes. Please use blue and green in the logo. I have attached a reference of a logo they used to incorporate the organization. We like this color palette, but feel free to adjust as your eye sees fit.
Our Ideas & Additional Information
Attached is a prior version of the logo. I like the color palette and like the serif typeface. The abstract wave means nothing to me, and makes it challenging to use this logo on a fax, on a shirt, etc. Not functional. We do like the abbreviated WHEDC as part of the logo, and want the longer name Winter Haven Economic Development Council to be more readable.
Themes
Luxury
Refined
Simple
Colorful
Secure

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Discussion

 
Client
Thank you for the early submissions. I really like the serif typeface options for WHEDC. Maybe the words spelled out can be sans serif, balancing the classic with the modern. Simplify. Simplify. Thank you for your work... Love the color palette.
12 years ago
 
Client
If possible, please consider some type-driven solutions. One weakness of the former logo is that the words "Economic Development Council" are so small.
12 years ago
 
Client
Anything with using a reflection on the water's surface?
12 years ago
 
Client
Is there a concept out there that uses the blue lake, green land, and some type of business or creativity element?
12 years ago
 
Client
Anything with the letters WHEDC in transparent blue circles, overlapping? We have lakes that connect, unique to Florida. Could be a design approach,
12 years ago
 
Client
Please note that Winter Haven is a city in Florida, with lush landscapes and many lakes.
12 years ago
 
Client
A great new direction would be to have five blue circles next to each other, slightly overlapped with the WHEDC letters in them. This could represent working together and our chain of lakes attribute.
12 years ago
 
Client
Conceptually, this is right on. Work on options please, varying the circles and using other serif faces. Be corporate and high in stature. Thank you!
12 years ago
 
Client
Could several blue circles overlap to create a W and an H where the circles intersect each other?
12 years ago
 
LogoTournament Staff
Extended, client would appreciate more ideas.
12 years ago
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