- Possibly a little too elegant... as we sell things about sooty fires and outdoor muddy adventures. - The font is fun and communicates a strong image, though I would have concerns about readability at small sizes - I like the shadng in the background, which emphasizes the logo when against the maroon of the site.
I am very drawn to designs involving graphics of cooking, and rinvite you to consider variants including such a graphic,
Image is beautiful. See other general comments re making a but more stovey and less open fires, as it's a bit cauldrony over fire at the moment. I realise the images of full stoves are not working as well, so maybe just something that implies enclosed fire below - maybe some lines on left and right of the fire... supporting the pot?
Please see comments before re elegance of font - something a touch more earthy & rough?
How would this reproduce against a wite background?
Something less cblocky for the strapline?
A version with the pot on the left, to see how this looks?
Would be interested to see how the logo all looked lightened up, and with a natural green for text.
PS - the graphic, despite what I said above, should become simpler if anything, not more complicated. This may already pose small-reproduction issues. J
Hi - interesting new take on this. Thanks. This is a high contender, but please take note of feedback above re font. Consistent feeling among our team that this font is not right - too hippy/ curly and elegant. Needs to be rougher.
Very nice changes, but I advise to please follow feedback om font to other designers etc as we have discounted this font elswhere. Something less 'survival'; more freindly, fun, modern, yet informal and rough.
How about a version with a different font, in white, no drop shadow. Also (as above) surround in green with an oak leaf (a bit vineyardy with a vine leaf).
Graphic. I think a white, textured pot may work better with the contents dark, rather than the other way round (as at present - i.e. black pot).
See also notes & feedback wrt to looking like a stove.
STrapline lower case other than first word please.