Top Three Things to Communicate
#1 - Creative & innovative
#2 - Professional, corporate & media
#3 - Reliable, credible and trustworthy
Our Target Audience:
Target audience would be senior execs and middle management in broadcasting, media and television production companies. Men/women, creative, thick skinned, need convincing, high earners, low boredom threshold, risk averse but also looking for credible, workable new TV format ideas.
Our Ideas and Additional Information:
We wondered about a more corporate 'Wigwag TV' name and more 'creative' accompanying logo - such as an illustration of a happy dog wagging its tail at a TV set which reflects the brand values, i.e. enthusiastic, loyal, trustworthy, excited, reliable, capable etc. Not too much like a cartoon (= too childish) and not too big so it detracts from the written message/idea below the corporate identity. Maybe white background so can be used on letterheads. But nothing too fixed - happy to see some ideas. I'll give feedback when/where I can but am UK based so have to sleep during our night-time! Thanks.